FOOD SAFETY … THERE ARE NO EXCUSES

By Bruce Cohen, CEO

Food manufacturers, big and small, are coming under increasing scrutiny by consumers these days over the safety of their products – and rightly so. After the awful listeria outbreak this year that took 200 lives and which brought the subject into sharp focus, there’s just no escaping the reality that our food system is fraught with challenges and dangers, and that good manufacturing practices and a commitment to food safety is the price of entry into this sector.

Post the Tiger listeria outbreak, Government has been tightening up regulations and there’s a wide consensus that it’s been long overdue. That’s not to say anywhere near enough is being done (especially when it comes to inspection and enforcement), but one gets the sense that, especially since the Consumer Protection Act now makes everyone in the food chain accountable, we are moving in the right direction.

At Absolute Organix we’ve been progressively working on improving our food safety system. It’s a never-ending project and culminates each year with an intensive, independent audit that evaluates all our policies and procedures. This is in addition to our organic audit which has its own set of rules and requirements. Our most recent food safety audit took place at the end of August and, happily, the inspection found no major problems (of course there are always a variety of small “non-compliances”) with the way we run our factory.

It’s certainly no cause for complacency, but it does indicate we are on the right track. Food safety is something we take very seriously. Just like you.

You can view our 2018/19 certificate here.

 



PUT AFRICA TO WORK FOR YOU!

We’re blessed with many fantastic natural products, including essential oils obtained from a variety of indigenous plants with healing/soothing properties. Oils from plants such as African Bluegrass, Buchu, Cape Geranium, Snowbush, Helichrysum …

Pure Indigenous offers an extensive range of these fynbos oils and blends, as well as bodycare products, beard and lip balms, potions, room sprays and insect repellents using these fantastic oils.

And they’re exclusively available from Absolute Organix.

Click here for the full product catalogue and wholesale pricelist.



GOING BEYOND BONE BROTHS

There’s been a surge of interest in bone broths recently as the benefits of collagen (the main ingredient of these broths) gets the thumbs up for a variety of dietary (ketogenic/paleo/Banting) and wellness reasons: as the foundation for strong connective tissue, sturdy bones and beautiful skin, as well as rapid wound healing and the easing of joint pain.

There are two main types of collagen: Type I is found in bones and skin, tendons and ligaments. Type II is the key component of cartilage. The main sources of dietary collagen are beef bones/hides (Type I) and chicken sternums (Type II). Marine collagen, obtained from the scales/bones of fish, is also Type I. (There’s also Type III collagen, from the same sources as Type I).

Collagen is a complex protein chain (a peptide) comprising primarily the amino acids glycine, proline/hydroxyproline. As we age, our body’s collagen stores are depleted and need to be replaced via diet. There’s no more visible proof of collagen depletion than our skins: wrinkles are the visible sign of collagen loss.

Whilst bone broths are rich in collagen peptides, the body’s ability to absorb them is limited. Recent research has shown that is unlikely that bone broths can provide a consistently reliable source of the key amino acids found in collagen.

That’s where hydrolysed collagen comes in. When collagen is hydrolysed, enzymes break it down into smaller, more easily-absorbed molecules which increases their bioavailability (the body’s ability to use them).

Lifematrix Collagen Broth brings together hydrolysed Type 1 and Type II collagen (from beef and chicken) to deliver all the benefits of collagen in an easy-to-drink and easy-to-absorb form that the body can use effectively.

It can be consumed as an on-the-go “cuppa collagen” (just add boiling water) or added to soups and stews to create a rich and hearty stock. With a small amount of beef gelatin (a collagen precursor), mixed herbs, jelapeno/red peppers and turmeric to create a delicious lightly spicy broth, Lifematrix Collagen Broth is both a kitchen essential and a superfood in one!

A single serving of Lifematrix Collagen Broth (3 teaspoons = 12 g) delivers 10 g of Type 1 & II collagen. We blend our collagen in an 80/20 ratio of Type 1 to Type II.

Available in 200g and 400g pouches. With a recommended retail price of R185 for 200g (16 servings) and R348 for 400g (32 servings), Lifematrix Collagen Broth is excellent value for those seeking to boost their intake of these important aminos.

# Lifematrix also offers Purple Protein, a blend of hydrolysed bovine collagen with organic blueberries and rosehips.



WE DON’T LIKE TO BRAG, BUT …

Our certified organic apple cider vinegar from Spain is just as good – if not better – than some other well-known brands, but at a price that’s a whole lot sweeter.

Raw and unfiltered, dark, tangy and musty – with the Mother – Absolute Organix Organic Apple Cider Vinegar (ACV) is packed in 1L and 2L jugs  – so we’re offering best quality in bulk at best price. It’s ideal for those who have made ACV an essential part of their daily routine, or for families who consume ACV  in larger quantities and want affordability without compromising on the myriad health benefits that raw, organic apple cider vinegar is renowned for.

Apple Cider Vinegar Benefits

Apple Cider Vinegar is made from fermented apple cider that develops a variety of health-supporting probiotics and enzymes, but without the high levels of sugar found in apple cider or apple juice.

1. Regulates Blood Sugar Levels

The ability of apple cider vinegar to help maintain normal blood sugar is one of the most well-studied ACV benefits. In one study, vinegar consumption was found to decrease blood sugar levels by around 30% after eating white bread. ACV may also increase insulin sensitivity. A study in Diabetes Care showed that vinegar ingestion helped significantly improve insulin sensitivity by up to 34% in those with either type 2 diabetes or insulin resistance.

2. Enhances Weight Loss

There is a plethora of research out there confirming the benefits of ACV for weight loss. Studies show that apple cider vinegar may also increase satiety, which can help reduce intake and amp up weight loss.

3. Lowers Cholesterol

ACV can promote heart health by helping to keep cholesterol levels low.

4. Improves Skin Health

ACV has been shown to treat acne and reduce scarring.  It also contains specific components like acetic acid, lactic acid, succinic acid and citric acid, all of which have been shown to inhibit the growth of the specific strain of bacteria responsible for causing acne.

5. Reduces Blood Pressure

ACV contains acetic acid, which has been found to reduce blood pressure.

6. Relieves Acid Reflux

Acid reflux is often a result of having low levels of stomach acid. ACV may provide relief from acid reflux symptoms  by introducing more acid into the digestive tract to prevent acid backflow.



DEMETER: GOING BEYOND ORGANIC

By Bruce Cohen, CEO Absolute Organix

In a food system drenched in pesticides/herbicides and synthetic fertilisers on depleted soils seeded with GMO crops, it’s no wonder that health-conscious consumers are increasingly seeking out organic alternatives.

And, while organically-grown foods satisfy the basic requirements of “clean” nutrition, the truth is organic standards set the bar pretty low when it comes to sustainable farming. It would take a “super-organic” standard to really get to grips with a truly eco-friendly approach to producing food of the highest natural quality. There is such a standard: it’s called Demeter (named after the Greek goddess of fertility).

The international Demeter standard (see logo above) has been around for about 90 years, but few people are aware of it. Demeter goes far beyond what we typically regard as “organic”, and only those farmers 100% committed to its demanding, sustainable practices ( a system called biodynamic farming) can be Demeter-certified.

The original Demeter standard, known as the “Farm Standard”, was written in Germany in 1928 by the polymath genius Rudolf Steiner, pictured right, founder of the Waldorf school movement and originator of the philosophy of Anthroposophy. The Farm Standard codified Steiner’s research into harmonious/sustainable (bio-dynamic) farming practices enforced through a strict certification program. Steiner’s work is



AMAZING, ANTI-AGEING SEABUCKTHORN

BioBodi’s Organic Seabuckthorn Berry Oil is a remarkable gift of Nature. Wild harvested on the Tibetan plateau, the fruit of this bright orange berry yields an oil that is  rich in nutrients that heal, repair and protect the skin from premature ageing.

* It contains the anti-oxidants beta-carotene and lycopene (which give the oil its distinctive deep red-orange colour), as well as superoxide dismutase (SOD), a key enzyme that helps prevent free radical damage.

* Seabuckthorn is the No 1 source of the anti-inflammatory Omega-7, palmitoleic acid. It also contains GLA (gamma-linoleic acid), the Omega 6 essential fatty acid also found in evening primrose, borage and hemp and which has excellent skin repair credentials.

………………………………………………………………………………………
CLICK HERE
TO READ A RESEARCH PAPER ON THE

AMAZING PROPERTIES OF SEABUCKTHORN (PDF FILE)
……………………………………………………………………………………….

* It’s loaded with other micro-nutrients such as vitamins E, A and C.

* It’s high in trace elements such as copper, iron, selenium, and manganese.

With all those powerful nutrients and free radical fighters, Biobodi Organic Seabuckthorn Berry Oil



AS DAY ZERO LOOMS, WE HAVE
A NATURAL HYGIENE SOLUTION

With the water crisis tightening its grip on large parts of the country, South Africans are rallying around the need to not just minimise their water usage but to do so without compromising personal hygiene.

It’s not surprising then that conscious consumers have been looking for a hand sanitiser that delivers anti-bacterial protection without the use of alcohol, preservatives or harsh chemicals, an eco-friendly solution that’s potent against pathogens but harmless to people, pets and the planet.

Introducing the Absolute Organix Hand Sanitiser: it’s powerful, biodegradable and contains zero “nasties”.

This non-toxic disinfectant spray is made from salt-water that has undergone a patented process of electro-chemical activation. The resulting liquid, known as Anolyte, contains hypochlorous acid that destroys all known bacteria and viruses on contact. It does this by penetrating the cell walls of pathogens, killing them instantly.

The Anolyte works in the same way the human body does when producing white blood cells (neutrophils) which, once activated, attack invading bacteria and viruses.

Anolyte has been tested extensively worldwide and found to be highly effective – in fact far more effective than the harsh chemicals typically used for disinfection – and has been accredited by key international agencies. It is CE certified (complies with standards set) by the European Union and has been approved by the US Food and Drug Administration.

The Anolyte used in Absolute Organix Hand Sanitiser has been approved by the SABS.

We’ve added a small amount of organic tea tree oil to our sanitiser to give it a fresh, clean fragrance. The product can be used as often as needed and does not dry out the skin.

Absolute Organix Hand Sanitiser is available in a 100ml spray (for personal use), a 500ml spray (family use), as well as in bulk (2L-25L).



OUR OMEGA OILS GET A MAKEOVER

For over a decade Absolute Organix has been producing a range of superior omega oils, cold-pressing organic flax (and now also chia) seed oils and blending them with other quality plant oils. We’ve always taken great care to ensure the freshness of these fragile but potent oils, gently pressing them at low temperatures, allowing natural settling and then bottling them in opaque glass bottles under nitrogen. We’ve learned to be patient. Think of us as the Jack Daniels of omega oils!

Now we’ve given the range a bold makeover, switching to white glass bottles with bright new labels. “We were looking a little tired, a little too medicinal in the old dark glass bottles,” says CEO Bruce Cohen. “We needed to freshen up the range.”

With the surge in the number of health-conscious consumers drinking nutrient-dense smoothies these days, it’s a good time to spread the word that liquid omega oils can be easily added to smoothies to deliver a slew of health benefits without any oily taste because they blend easily (emulsify) in smoothies.

Giving our omega oils a fresh new look will help us promote liquid, plant-sourced omegas as a lifestyle ‘must-have’ superfood.

Apart from our Organic Flax Oil, Absolute Organix offers:

Omega 369: a certified organic blend of cold-pressed flax, sesame, high-oleic sunflower, pumpkin and evening primrose oils in an optimum 2:1:1 ratio of omega 3,6 & 9 essential fatty acids.

Omega 3: Since we started pressing virgin chia seed oil, it made sense to combine it with our organic flax seed oil as chia and flax are the plant kingdom’s richest sources of Omega 3.

Omega Sport: A high-performance blend of organic flax seed oil with energy-dense MCT oils.

Add a teaspoon of two (or three) of these oils to your daily smoothie and enjoy the long-term health benefits of omega 3 essential fatty acids.

FAKE NEWS ABOUT FISH OILS

You’ll often read the claim that the body does not effectively convert plant-sourced omega-3 (ALA) into the Omega-3s found in fish oils (EPA & DHA). Apart from the fact that this claim is simply not true (the fish oil industry has been very successful in spreading this fake news), ALA also has a much broader spectrum of health benefits than EPA/DHA.

Here’s a very interesting report written by health campaigner Dr Justine Butler that provides a solid backgrounder on omega-3s, explaining why the fish oil hype just does not stand up to scrutiny and why nothing has to die for you to get your daily dose of omega-3s.

Click here to read The Fish Report

PS: If eye/brain health is your primary omega need, Absolute Organix Omega Pure capsules offer a vegan source of DHA made from micro-algae. Click here for more info.



PURE MCT POWER FROM COCONUTS

Just landed … Lifematrix MCT oil made exclusively from coconuts.

It’s a long overdue contribution to the ketogenic movement in South Africa (using fats rather than carbs as a key source of energy), and provides a premium alternative to our original MCT oil (a blend of coconut and palm kernel MCTs).

Lifematrix coconut MCTs contain the same ratio of medium chain triglycerides as our original product: a 60/40 ratio of C8 (caprylic) to C10 (capric) fatty acids.

Available in 500ml and 250ml glass bottles.

See these research papers below on the role of MCTs in weight management:

  • MCTs Suppress Accumulation of Body Fat in Healthy Men and Women. (245 kb PDF file). Click here to read.
  • Physiological Effects of MCTs: Potential Agents in the Prevention of Obesity. (116 kb PDF file). Click here to read.



TRUEFOOD KITCHEN ESSENTIALS

Truefood has significantly expanded its kitchen basics range of wholefoods and cold-pressed oils, now offering almost 60 quality, non-GMO products at competitive prices.

Packed in re-sealable kraft paper pouches, the Truefood range of kitchen essentials includes the following products:
brown lentils, bulgar wheat, butter beans, chia seed, chia & flax meal, chick peas, coconut chips toasted (organic), coconut blossom sugar (organic), coconut flour (organic), cuscous, buckwheat, erythritol, golden flax meal and seed, haricot beans, mung beans, maize meal, pearled barley, polenta, popcorn, poppy seed, pumpkin seed, quinoa (red & white) red kidney beans, red split lentils, rolled oats (also in gluten-free), sesame seed, split green peas, sugar beans, sunflower seed, turmeric, millet, xylitol granules, moringa (organic), maca (organic) PLUS these virgin cold-pressed oils: grapeseed, flax, sesame, high-oleic sunflower and macadamia.

And there’s more to come!



Biobodi: good & clean & fresh

From Absolute Organix comes Biobodi, a range of  bodycare products designed to satisfy the needs of those seeking natural, clean label quality.

With 70-80% certified organic ingredients, the Biobodi range is vegan, paraben-free and contains zero laurel sulphates, artificial colours or fragrances.

The range harnesses the nourishing power of hemp seed oil, rich in Omega 3 and 6 essential fats, and rosemary essential oil, recognised for centuries for its soothing & healing properties.

Biobodi shampoo, conditioner, Castille soap and shower gel are everyday products for all ages. They’re gentle, natural and affordable.



A WHOLESOME HARVEST OF SNACKS

Wholesome HarvestWe’re pleased to add the Wholesome Harvest snack range to our portfolio.

The chia bars (24 units in display units) are available in berry coconut and coffee flavours.

These nutrient-dense vegan bars contain VitaFiber (yes, the same stuff that made Quest bars famous!) which supports digestive health and weight management.

The snack packs are sulphite-free blends of nuts and dried fruits (such as almonds, cashews, cherries, cranberries).



Tropical Fibre now a super-fibre

Lifematrix Tropical Fibre has been upgraded to “super-fibre” status. Our new formulation combines baobab with coconut, offering customers an excellent blend of soluble and insoluble fibres to support gut health, along with inulin, a plant-based pre-biotic “food” for healthy intestinal bacteria.

Previously we were using pineapple fibre, but decided to switch to baobab not only because of its high soluble fibre value – mainly pectin, the gummy stuff used to thicken jams –  but also because of its additional nutritional benefits. Baobab has been rising up the superfood ranks in recent years because of its rich vitamin and mineral content, especially Vitamin C and potassium.

Lifematrix Tropical Fibre can be taken on its own in a glass of warm water of mixed into a shake or smoothie. The 200g pack contains 20 servings.



CLEAN PROTEINS, CLEANER PACKAGING

For over a decade Lifematrix has been at the forefront in providing a wide range of innovative, high-quality protein powders, smoothie blends and fibres.

In line with our clean food philosophy, we have now “downgraded” our packaging to meet a higher standard of eco-friendliness, using paper bags with lightweight plastic liners.

Whilst this is a significant step forward from the plastic tubs and heavy plastic pouches we used previously, we are first to agree that we still have a way to go before being able to claim true compostable/re-usable packaging. But it’s a project we are committed to and we are working with our packaging suppliers to take us to that next level.



3000 YEARS OF HEALING
BEHIND YOGI TEAS

Absolute Organix is thrilled to be offering the Yogi Tea range of Ayurvedic teas to our customers. We are currently carrying 21 of these certified organic health tea blends.

Yogi Tea’s roots stem from the 3 000-year-old Indian Ayurvedic teachings about the balance between body, mind and soul. In the 1960s, Indian yoga and Ayurveda traditions were first introduced to the West. Yogi Bhajan, a master of Kundalini Yoga, was one of the early pioneers of this knowledge transfer. In 1969 he came to the USA to share his wisdom and knowledge of Ayurveda and yoga with his students while serving them an aromatic spice tea blend which they affectionately named “Yogi tea”.

This unique Ayurvedic tea blend is based on an original recipe by Yogi Bhajan and contains cinnamon, cardamom, ginger, cloves, and black pepper.

Today, people all around the world enjoy the special blends made from more than 80 organically-



THE FUTURE WILL BE FERMENTED

probyoFermented drinks are the rage these days and health-aware consumers are clamouring for drinks like kefir, kombutcha and kvass.

Absolute Organix is pleased to introduce PROBYO, a new range of cultured, pro-biotic rich fruit/vegetable juice concentrates.

Probyo drinks are produced by natural lacto-fermentation, usIng naturally-occurring probiotic microbes such as yeast, acetic acid bacteria and lactic acid bacteria to ferment the plant sugars. During the process, sugars are converted into organic acids such as



ESSENTIALLY AFRICAN OILS & POTIONS

composite2PURE INDIGENOUS brings together the incredible wealth of South Africa’s healing plants in essential oil form.

The collection is comprised of a selection of indigenous plant remedies that celebrate our cultural heritage, having been in use traditionally by the San, early Cape Settlers and our African culture for many hundreds of years.

All the essential oils come from plants that are indigenous to South Africa, with a number of them from the Fynbos biome. These oils have to date not been readily available locally as they



OUR EGG WHITE PROTEIN IS NOW FREE RANGE

New Egg protein 350gLifematrix, South Africa’s leader in clean proteins, has now added Free Range Egg White Protein Powder to its range.

Egg whites are one of the highest-quality proteins available. They have a protein content >80% (equivalent to whey concentrate), and contain zero sugar. One kilogram of egg white (albumin) protein requires 250 egg shells.

Egg white protein is easily digestible, making it an ideal alternative for people who cannot tolerate milk proteins.

Egg albumin contains all nine essential aminos and the branched-chain amino acids, leucine, isoleucine and valine, which are critical for muscle protein synthesis and therefore muscle growth. Research shows that egg white protein has similar effects on stimulating muscle development as whey.

Arginine is also present in high amounts in egg white protein. Arginine boosts nitric-oxide (NO) production in the body, which dilates blood vessels and increases blood flow to muscles. This helps



YOUR GUT’S NEW BEST FRIENDS …

Tropical Fibre-web

Lifematrix Tropical Fibre has
been reformulated and now
comprises a gut-calming blend
of organic coconut fibre,
pineapple fibre and pre-biotics (inulin
from chicory).

Taken on it’s own in a glass
of warm water (it has a pleasant
natural taste) or added
to a shake/smoothie,
Tropical Fibre’s blend of
soluble/insoluble fibres can
help restore digestive integrity
and regularity.

Available in 200g pouches.



DOES YOUR COCONUT OIL MELT ….
AS NATURE INTENDED?

coconutoilDemonized for years as a heart-attack-in-a-bottle because of its saturated fat content, these days coconut oil is right there at the top of the superfood hit-parade. Rich in anti-microbial lauric acid and energy-dense MCTs, coconut oil is safe for cooking, brilliant for skin and hair, and helpful for a variety of health conditions.

So it comes as no surprise that as the word has spread about the goodness in coconut oil, consumer demand has rocketed and suddenly the supermarket and health store shelves are dotted with a multitude of coconut oil brands, not all of the same quality.

In an article I wrote early in 2015 after my return from Sri Lanka where I had secured a new supplier of virgin organic coconut oil, I laid out the deceptions that are possible when it comes to coconut oil. And it does not make for happy reading. You can read the full article here.

Bottom line is there are either nutrition-less, highly-processed coconut oils on the market or fabulous, natural, health-giving nectars. But how can you tell the difference because they tend to all



A PERFECT BLEND OF PLANT-BASED OMEGA-3 OILS

Omega3-webNow available from Absolute Organix: a premium vegan Omega-3 oil blend made from virgin oils pressed from organic flax and from chia grown in SA.

Flax and chia seeds are two of Nature’s richest sources of the Omega-3 essential fat, ALA. Despite all the hype from the fish oil industry that denigrates plant-based Omega-3s, there is solid research to show that this is a simplistic viewpoint that ignores key processes involved in fatty acid metabolism and that ALA is a crucial dietary source of EPA and DHA, the essential fats also found in fish oils. See research link below.

So don’t be too easily seduced by an industry that makes a fortune out of what was once a waste product from commercial fishing and which requires intensive processing and the use of heat (which destroys Omega-3s) in order to make it safe for human consumption. Truth is fish oils are pharmaceuticals, not foods.

And because they’re mostly in capsules to hide the gross taste, oxidation is often masked: did you know that the smell of rotting fish is actually the smell of its oils going rancid? Rule of thumb with fish oils: if it repeats on you, it’s probably rancid. And rancidity causes cascades of health-threatening free-radicals to be released into the body.

Cold-pressed plant-sourced Omega-3s, on the other hand, are wholesome, real foods that the body can recognise and use. Free of any contamination found in marine environments, and requiring no harsh processing, the benefits of plant-sourced Omega-3s goes far beyond the limited therapeutic benefits of fish oil (mostly eye/brain health – the heart health claim has proven mythical).

It’s worth noting, too, that fish do not actually make Omega-3s. All Omega-3 originates in the plant kingdom from micro-algae. The krill eat the algae and the fish eat the krill. So the Omega-3 story starts – and really should end – with plants.

Absolute Organix has been cold-pressing virgin oils for over a decade. We gently squeeze the oil from these seeds, producing the highest quality oil with all its Omega-3 integrity intact. The



SUPERSMOOTHIES = ESSENTIAL NUTRITION

smoothie-bothLifematrix’s new Supersmoothie Essentials are ideal quick meals-on-the-go – just add water, nut milk or dairy and shake/blend. Or top up with fruit and other good things to make a deliciously nutritious smoothie.

There are two variants: Dairy and Vegan. In the dairy blend we use native whey isolate protein with oat protein. For the vegan blend we use sprouted whole-grain brown rice with the oat protein. In both cases you’re getting a complete protein with all essential amino acids.

Other ingredients: MCT powder (for quick, no-carb energy), chia and flax meal (for extra protein, soluble fibre); pineapple fibre and prebiotics from chicory (for gut health). And we lightly sweeten the blends with zero-kiloJoule erythritol (no insulin spiking).

The Dairy SuperSmoothie is Banting-friendly from an ingredients perspective and the sugar content is especially low (see below).

The nutritional ratios are as follows:
Protein (33%)
Carbs (27% of which 20% = fibre and 3,5% = sugars)
Fats (21% of which 18% = saturated fats from MCTs)

Now available in 400g pouches (20 X 20g servings)



LIFEMATRIX PROTEINS: WHAT YOU SEE
IS WHAT YOU GET

new proteins composite-smallOur Lifematrix protein powders are now available in brighter, cleaner new packaging: see-through zip-lock pouches. The pouches are being phased in to replace the plastic tubs that have been commonplace in the sector for years. The clear pouches are being used for both our  medium size (400g) and large (1kg) protein powders.

At the same time, we’ve raised the quality standard of Lifematrix’s whey protein. We’re now sourcing “native” whey isolate from Germany made directly from skim milk – not a byproduct of cheese-making, which is what most companies use. It means our whey isolate (90% pure protein, nothing added) requires single pasteurization only (cheese-processed whey requires double pasteurization). Less pasteurization means less heat, and that means higher nutrient quality.

Note: Because of the superfine density of our whey protein powder (which gives it excellent water solubility), the new see-through pouches can only hold 300g and 800g of the powder (instead of the 400g/1kg tubs). As a result, the price has been lowered accordingly.



SUPERBAR – THE SUPER-NUTRIENT SNACK

superbar

Now available from Absolute Organix: sustained energy Superbars.

Superbar is a wholefood, raw bar made from cranberries, almonds, pumpkin seeds, dates and chia seeds. No added sugar or salt. No soya, no gluten or wheat products and no preservatives. Delicious and nutrient-dense.

Sold in shippers of 30 X 50g bars.



ONLINE ORDERING IS NOW SMARTER
(A WHOLE LOT SMARTER)

We’ve released our new online ordering service for wholesale customers. It has lots of bells and whistles.  Most importantly, you’re able to see pictures and get product/ingredient info on (almost) every one of our more than 500 products.

You can check out the service here.

Ordering/pricing is disabled if you are not a registered user.

If you are an existing wholesale customer and you’d like to register to use the new service, please send an email to us and we’ll set you up. Note this is not a service For retail clients.

If you’d like to register as a new wholesale customer (either you’re a health products retailer or a health professional), click here.



VANILLA MCT = SENSATIONAL
BULLET-PROOF COFFEE

mct-vanilla-side

Lifematrix’s new MCT oil addition, Vanilla Flavour, is a taste sensation. If you’re a bullet-proof coffee fan or use these energy-packed medium-chain fats in your shakes/smoothies or in your Banting baking recipes – the vanilla adds a delicious new dimension in flavour and aroma.

Find out more about the benefits of MCT oil here



DOESN’T GET MUCH MORE SWEET-N-LOW-CARB THAN THIS

xylitol-syrup trioGoing low-carb and getting sugar out of one’s diet doesn’t have to mean saying goodbye to sweet treats. Far from it …

Introducing Lifematrix xylitol syrups, Banting-friendly sticky nectars that open up delicious new dessert horizons without triggering an insulin response. They’re tooth-friendly too.

The  syrups are made from birch xylitol.

Now available from us in 335g glass bottles.

Want to know why xylitol is enjoying such favoured status among those following a low-carb lifestyle? Check out this site.

Surprised that something so sweet could also be such an active cavity fighter? Read a review of the research into the effectiveness of xylitol on oral health done by the University of Turku in Finland here. Bottom line, according to multiple studies: Habitual use of xylitol … can be associated with significant reduction in caries incidence and with tooth remineralization.



FOOD SAFETY. WE (SHOULD ALL) TAKE IT SERIOUSLY

FSA

Quality and safety is – or at least should be – a big part of the life of any business involved in food processing/distribution. Without an extensive set of policies and procedures to monitor ingredients, manufacturing processes and final product, to constantly assess microbial risk and to be able to manage product recalls in health emergencies, no-one should be producing/selling food to the public. Well, that’s what the law says. In reality things are quite different given the poor levels of enforcement in this country.

In the absence of the state, it’s the big food retailers who have taken on the responsibility of ensuring (with varying degrees of effectiveness) compliance with food safety standards by their suppliers



ORGANIC CERTIFICATION – WHY BOTHER?

organicBruce Cohen.

Every year around Easter our factory is visited by a rather stern and methodical man named Ralph who represents Germany’s BCS Oko, one of the largest and most respected organic inspection agencies (it certifies 450 000 farms and 1000 businesses like ours around the world).

In the build-up to his visit, Absolute Organix is a flurry of high-adrenalin activity as we rush to ensure that all the documentation around our organic procurement and processing as well our physical production facilities will stand up to Ralph’s laser-beam scrutiny.

Inspector Ralph will spend the entire day sifting through all the paperwork required for organic certification (and it’s a small mountain), inspecting our premises and watching our production



AO SALES REPORTING

 

Click here for the weekly sales report form.

 



VIVANI – THE WICKED PATH TO WELLNESS

vivani small

Absolute Organix is now offering the VIVANI range of certified organic chocolates. German-based VIVI, established in 2010, is today a leading player in the superior organic chocolate category, much to the delight of gourmets and chocolate-lovers worldwide.

VIVANI has been continually winning awards and prizes. These include the “Best of Bio” award, a large number of gold medals at the DLG Quality Test awards and the “Sales Hit of the Year” at BioFach.

“All the ingredients we use have to satisfy our high standards and, in addition, guarantee the continuance of a healthy form of agriculture in the countries from which we draw our ingredients,” explains CEO Andreas Meyer. VIVANI uses exclusively 100% organic ingredients from certified organic  ….



LIFEMATRIX PROTEINS NOW IN ECONOMY PACKS

200g-proteins2Our Lifematrix protein powders are now available in 200g ziplock foil packs. Ideal for gym bags or travelling (the packs include a 20g serving scoop so there’s no guessing). The new size pack is in addition to the 400g and 1 kg tubs (yes, we are looking to get rid of those plastic behemoths as soon as we can).

A big plus of the new size is that it also makes it far more affordable for customers to try out the different protein powders.



SEARCHING FOR VIRGIN ORGANIC COCONUT OIL

coconut triangle The coconut triangle in Sri Lanka

Bruce Cohen

Building up a sustainable supply of certified organic coconut oil and flour has proven to be a real challenge for us over the last year as demand has surged and our Mozambique partner has just not been able to keep up.

For several months now I have been researching other suppliers around the world (in Thailand, Indonesia, Philippines, Sri Lanka) trying to find an additional source of oil that meets our standards. I have learnt over the years to seek out wherever possible the source rather than rely on middlemen/brokers because proof of provenance (who makes it, how they make it) is really the only way to confirm quality, especially when it comes to organic.

My search finally led me to a family-owned oil producer in the coconut triangle of Sri Lanka whose response to my …



OIL-PULLING IS THE PATH TO ORAL HEALTH

oil pulling-web
Now available from Absolute Organix, an oil-pulling oil that combines the anti-microbial strength of organic coconut oil with ozone. We’ve also added natural spearmint to give the oil a refreshing mint flavour.  It makes oil pulling, an ancient Ayurvedic treatment for oral health –  cleaner teeth, healthier gums and fresher breath – an easy and pleasant experience.

New to oil pulling? Want to find out more? Check this site out:  http://authoritynutrition.com/oil-pulling-coconut-oil/



banana smoothie2



FABULOUS FLAX : CRUNCHY, NUTTY, GLUTEN-FREE

flaxduo1

Just launched under the Truefood brand, our new flax seed range:

Organic Flax Meal: milled from Canadian-grown flax seed, the meal is an excellent gluten-free/grain-free option for use in baking. High in lignans and fibre. Banting-friendly.

Roasted Golden Flax Seed: Also from Canada, these delicious, lightly-roasted golden seeds add a crunchy, nutty flavour to breads and other baked foods, smoothies and salads. High in Omega-3s. Snack away!



OUR MCT POWDER MAKES GOING KETO EVEN EASIER

mct powder2If you’re bulletproofing your coffee and/or going the Banting route, than the ultimate ketogenic fat is MCT oil. And Lifematrix’s Pure MCT Oil is a leading keto oil on the market, helping thousands of people convert their energy needs from carbs to good fats.

Now there’s Lifematrix MCT Powder with all the benefits of medium chain fats but without any oily taste or texture. It’s instant keto-energy. Just add water or scoop some into your shake/smoothie or add to coffee like a powdered creamer.

MCTs not only help burn fat, they also increase satiety (feeling of fullness) and give you an energy boost. They’re never stored by the body as fat.

One scoop of Lifematrix MCT powder delivers 13g of MCTs. It’s pleasant-tasting and blends easily.

Available now from us in 350g tubs.

Click here for info on Lifematrix Pure MCT Oil and for links to important research on MCTs.

Retail customers can purchase online here

 



ALL THE PURE PROTEIN POWER YOU’LL EVER NEED

Lifematrix protein powders

Lifematrix delivers the widest rage of pure protein powders in SA.  From colostrum, collagen, egg white and whey to brown rice, pea and hemp, you’re spoilt for choice. We never add sweeteners or flavourings – what you get is just the good stuff. Click here for our protein catalogue (pdf file).



THE SUPERSPICE ROUTE TO WELLNESS …

spicesIntroducing the Absolute Organix range of SuperSpices, a selection of some of Nature’s most widely-used gifts for healing and well-being: Cayenne, Ginger, Turmeric and Cinnamon.

We select only certified organic spices, and encapsulate them in vegecaps, making it easy for you to enjoy the benefits of these spices which have been at the forefront of traditional healing throughout much of Asia, Africa and the Middle East for thousands of years. They remain just as valued worldwide today as medical research has not only confirmed their potency but is uncovering exciting new treatment and healing opportunities for a variety of conditions (see below).

Absolute Organix SuperSpices are available in glass bottles of 60 vegecaps.

The health benefits of Superspices

NEWSFLASH from the BBC: Turmeric repairs brain cells 

About 500 years ago Portuguese navigator Vasco da Gama rounded the Cape of Good Hope and tacked for Calicut on the Indian coast. This opened up a vital new spice route that connected Renaissance Europe with the New World. Today, those same spices that inspired such bold adventure are attracting equal exploration for the wellbeing they are able to offer Mankind. Just scan through the PubMed database (the world’s leading repository of medical research) on the Internet and you will find thousands of research papers on the Big 4: turmeric, cayenne, ginger and cinnamon – we call them the SuperSpices …



KETO: HOT BUTTON TO A LOW-CARB LIFESTYLE

ketoslimThanks to Prof Tim Noakes and his Real Meal Revolution team,  the hot new word on everyone’s lips these days is ketosis – the burning of fuel from fats and proteins instead of sugars – and ketogenic diets are all the rage.

The Banting diet (high-fat/low carb) is ketogenic, but so too is the Paleo diet (high protein/low carb). Powered by fats/proteins? Then your’e going keto!

To help those keto-consumers get a quick and tasty fix of carb-free energy, we are now offering the KETOslim range from Nature’s Plus in the USA. They deliver servings of over 20g of protein and just 2g of net carbs.

Available as a shake (in sachets as well as tins) and in bars, KETOslim comprises a variety of dairy and plant proteins as well as proteolytic enzymes, spirulina, critical flora, carnitine, and a whole food combo of fruits and vegetables, like broccoli, spinach, apple and apricot.

These are true meal replacements. For more info on these products, click here.



THE COCONUT KEEPS ON DELIVERING …

coconut flour-400g-lowresOur new certified organic Coconut Flour is a delicious, gluten-free alternative to wheat and other grain flours. It’s low-GI and high in fibre.

Interest in coconut flour has been surging in recent months thanks to the paleo diet-inspired book by Dr Tim Noakes and colleagues, The Real Meal Revolution (it’s sold over 100 000 copies in SA).

Our Coconut Flour, produced in Mozambique, is course-milled and  full flavoured, lending baked goods a rich texture and natural sweetness.

You can replace up to 10-20% of the flour called for in recipes with coconut flour, adding an equivalent amount of additional liquid to the recipe.



THE SUPERMODEL & THE SUPERSMOOTHIE

smoothie charmaine topWhile on assignment in Cape Town this month, Canadian-based supermodel Charmaine San Pedro stumbled upon our Lifematrix Vegan Super Smoothie Essentials – and was smitten.

sanpedrobarsA committed vegan, Charmaine is brimming with ideas on preparing wholesome and exciting meals, and in no time had conjured up a fabulous recipe using “Essentials” to make these healthy protein fudge breakfast bars.

She sent us the recipe on her way back to Canada, lamenting she had not stocked up on “Essentials” before leaving.

  • Click here to Smoothie smallview Charmaine’s recipe for the breakfast fudge protein bars
  • Click here to read Charmaine’s inspiring blog on what healthy models eat
  • Click here for more info on Lifematrix Vegan Super Smoothie Essentials

Got a great recipe using Lifematrix or Absolute Organix products? We’d love to hear from you!



THE M.C.T. SECRET IS OUT …

mct-webThe word is out on the street … MCT oil is something special!

MCT stands for medium chain triglycerides, which comprise primarily caprylic and capric fatty acids. The oil is clear, odorless and pleasant tasting. MCT oil occurs naturally in coconut and palm kernel oils.

MCT oil was initially used to help treat diseases such as cystic fibrosis, obesity, and fat malabsorption. More recently, athletes, bodybuilders, and diet gurus have jumped on the MCT bandwagon, embracing its fat-burning and energy-sustaining powers.

MCTs have also received a major boost from the Banting community because the medium-chain fats can help Banting dieters get into – and stay in – ketosis, where the body switches its main energy source from carbs/sugars to fats.

BULLET-PROOF COFFEE
It’s the latest cuppa for a high-performance lifestyle:
coffee with MCT oil & butter.
Click here for more info on the drink that’s catching on
like wildfire amongst performers, athletes and business execs.

When MCTs are absorbed into the blood stream, they bypass the normal digestion process that fats go through and are instead metabolised immediately by the liver for energy, so they won’t be stored in the fat cells.

When a meal includes medium chain triglycerides, there is a significant increase in the number of calories burned (thermogenic effect). When more calories are used, fewer are stored as fat, which helps to reduce body fat levels.

See these research papers below on the role of MCTs in weight management:

  • MCTs Suppress Accumulation of Body Fat in Healthy Men and Women. (245 kb PDF file). Click here to read.
  • Physiological Effects of MCTs: Potential Agents in the Prevention of Obesity. (116 kb PDF file). Click here to read.

Lifematrix Pure MCT Oil is available in 500ml glass bottles.

NEW: Now also available in Vanilla Flavour.

 



100% NATURAL WAY TO REMOVE PESTICIDE RESIDUES & BACTERIA FROM FRESH FRUIT & VEG

fruitveg1LHarmful bacteria and pesticide residues on fresh fruit and vegetables are a worrying reality we all have to face if we don’t (always) have access to organic supplies. But now there’s a quick and easy way – that’s 100% natural – to get rid of these “nasties” in store-bought produce …

Introducing Absolute Organix’s new Organic Fruit & Veg Spray, a powerful, all-natural way to safely eliminate pesticide residues and harmful microbes from fresh produce. It also extends freshness. Simply spray and rinse.

BUY THIS PRODUCT ONLINE  AT HEALTHMATRIX.CO.ZA

Developed in Australia, the sanitising agents in our Fruit & Veg Spray are made from citrus bioflavanoids (mainly from bitter orange) and organic plant acids (see ingredient info below). The spray is hypo-allergenic, non-toxic and completely bio-degradable. It contains no artificial dyes, fragrances, preservatives, petroleum-derived ingredients or harmful chemicals such as chlorine, ammonia and triclosan, so it is safe for people and animals of all ages – and for our planet.



COCONUT OIL: THERE IS A DIFFERENCE

palmCoconut oil has undergone a dramatic image makeover. Not long ago it was pilloried as a heart-clogging, tropical grease. These days it’s being hailed as a good fat with myriad health benefits. So what’s the truth?  Unfortunately the answer is not that simple because, depending on how the oil is extracted,  there is vast difference in nutritional quality – and thus health benefits. Which one are you using?

In the article below, Steve Good, a technical consultant with Absolute Organix’s coconut oil pressing partner in Mozambique, outlines the difference between real virgin coconut oil produced by direct micro-expelling (this is the way we make our oil) and coconut oil produced by harsh industrial methods that destroy the nutrients in the oil.



MORE POWER TO MAGNESIUM

magnesium-trioWhen we introduced Lifematrix Magnesium Oil some years ago, we had little idea how popular and useful the transdermal spray would become.

If you’re wondering how important this “cinderella” mineral is  – calcium somehow (and erroneously) seems to grab all the attention –  then the Magnesium Online Library is a huge resource of information.

We’ve now introduced two new liquid magnesium products: a SPORT SPRAY with wintergreen essential oil to provide muscle relief and an ORAL SPRAY mouthwash with spearmint essential oil.  Both these products utilise the same super-saturated magnesium chloride solution (and Kalahari crystal salt) that goes into the original Lifematrix Magnesium Oil transdermal spray pictured on the right.

They are available in 100ml bottles.



SUPER-SMOOTHIES FOR VEGANS & ALL OF US

 

6009657580297The vegan lifestyle is fast gaining critical mass, and Absolute Organix/Lifematrix has been supporting vegans for several years with superior quality nutritional products like our plant protein concentrates (Raw Vegan Protein, Yellow Pea, Pea & Hemp etc) and essential fatty acids (Omega Pure DHA, Omega 369 Organic etc).

Now we’re raising the vegan nutrition bar even higher with Lifematrix Vegan Super Smoothie Essentials. Formulated to provide vegans (and anyone else) with a nutrient-dense quick drink or smoothie blend, “Essentials” uniquely combines high-quality plant protein with a combo of superfoods, pre-biotics and fibre.

We’ve formulated “Essentials” around our flagship Raw Vegan Protein, made from wholegrain, sprouted brown rice, an 80% protein concentrate produced by fermentation/enzyme activity, using no heat or chemicals to ensure excellent



WORLD-CLASS SUPPLEMENTS FOR KIDS

animal paradeWe’re delighted to partner with Earthlinks to introduce a fantastic new range of chewable kid’s supplements, Animal Parade from the USA. These are world-class supplements that contain:

  • Whole foods and green super-foods extracts and concentrates
  • Bioflavonoids and botanical extracts
  • Naturally-derived essential vitamins, minerals, enzymes and amino acids
  • A rainbow of deliciously tempting flavours

Click on the links below for product factsheets (some of these pdf files are 1Mb, so please be a little patient):

DHA GREENZ

Gold Multi
Vitagel Multi with DHA
KidGreenz
KidZinc
Vitamin D3
|
Omega 369
Kid’s DHA
Probiotic
Immune Booster
Tooth Fairy
Babyplex multi for infants



GUT HEALTH NEEDS FIBRE AND PRE-BIOTICS

We are firm believers that the key to unlocking good health is your breakfast smoothie. Load it with protein (eg rice, pea, whey, hemp), pack it with superfoods like acai, maca and cacao, and blend with a spoon of Omega-rich oils …  now you’ve laid the foundation for a powFibreer day, your body ready to absorb all the knocks that life dishes out. But what about the fibre?

Digestive problems seem so commonplace these days –  constipation remedies are the No 1 product sold in pharmacies. Efficient elimination – “being regular” – is critical to overall wellbeing and that’s why we’ve introduced a gut-healthy fibre made from pineapples – Lifematrix Tropical Fibre – that can be taken on it’s own or added to your morning smoothie.



MORE ORGANIC EXCELLENCE FROM SWITZERLAND

sidroga-groupAbsolute Organix is proud to extend our links to Swiss organic excellence with the launch of Sidroga Mother and Child herbal teas in SA.  The teas are a perfectcomplement to Holle organic formulas and porridges (also from Switzerland) which we have been distributing in SA for close to a  decade.

Sidroga organic teas have true medicinal properties, helping babies (and their parents!) cope with a range of infant and childhood challenges like sleep, colic, colds and flu. They are registered as complementary medicines with the MCC and are Nappi coded.

To ensure freshness and therapeutic benefit, the teabags are packed in individual foil sachets. They are free from any added sugar, artificial flavourings and additives.

The Sidroga range consists of:

Cold & Flu Tea for Children (elderflower, lime blossoms and thyme).
Alleviates symptoms associated with colds and flu. Suitable from 1 year.



OMEGA PURE IS BACK

Absolute Organix Omega Pure – a 100% vegan source of the Omega-3 essential fat DHA – is being relaunched later this month.  Omega Pure has been absent from the market for over a year because of supply problems. We are now sourcing from a brand-new producer in Switzerland who has assured us of continuous supply.

Using a proprietary fermentation process, the DHA in Omega Pure is extracted from micro-algae, Nature’s original source of  this essential fat which is usually obtained from krill and oily fish.

Omega Pure is  an especially good choice of Omega-3 for pregnant  and breast-feeding women (DHA is the key brain-building fat for infants): the algae are grown under pristine conditions in ponds completely free of any ocean contaminants like mercury and dioxins or, in the case of farmed fish, of antibiotics and growth hormones. Of course, that makes Omega Pure a smart choice for everyone!

And unlike marine oils which require intensive cleaning/heating in order to extract the fatty acids, the oils in Omega-Pure are cold-extracted, so the quality and bio-availability of the DHA is of the highest order.

Omega Pure is available in glass bottles of 60 vegecaps each containing 200mg of DHA.

Note: the algae used to produce the DHA in Omega Pure are guaranteed non-GMO.

UPDATE Dec 1,  2012:

Several clients have asked us why Omega Pure contains only DHA, and not the other important Omega-3 found in fish oils, EPA. Does it mean vegetarians are losing out?

Not at all. It turns out that whilst EPA is lower down the Omega-3 conversion ladder (which roughly goes like this: ALA->EPA->DHA), the human body is very efficient at reversing the EPA-DHA pathway, so EPA can readily be made if the body has adequate levels of DHA.

In clinical trials using the algae oil in Omega Pure, Geppert et al found that vegetarians significantly increased their levels of DHA when compared to a placebo group. They also found a significant increase in EPA levels. In the study, after 8 weeks, DHA levels increased by 161% and EPA levels by 33% in the trial group. There was zero change in the placebo group.

* FOOTNOTE: So much of the focus on Omega-3 supplementation is based on heart, brain and eye health, but did you know that sperm contains almost 15% DHA? If you consider the dramatic increase in fertility problems in the West, and our lousy, fat-free diets, perhaps an Omega3-rich diet could be just the thing to send those sperm swimming happily and healthily on their way again …

 

 



MORE PROTEIN CHOICES FOR VEGANS

Lifematrix has strengthened its vegetarian protein offering with a new Pea & Hemp Protein blend.

It complements the company’s recently introduced Yellow Pea Protein and its Raw Vegan Protein (made from sprouted, organic brown rice) which has become the “Rolls Royce” of vegan proteins since it was introduced into SA three years ago.

Bruce Cohen, CEO of Absolute Organix which handles the Lifematrix range, says demand for  “clean” proteins has been growing rapidly as more and more health-conscious consumers recognize the benefits of amino acid supplementation. “It’s fair to say that proteins are becoming the new superfoods as research unlocks new information about their pivotal role in areas such as immunity and anti-ageing.”

Vegans, says Cohen, have been poorly served with protein options in SA, “but now, with 3 quality plant protein concentrates from Lifematrix, the tide is finally turning; those on a strict vegetarian diets can now easily ensure that their protein needs are met. ”

Lifematrix Pea and Hemp Protein Powder provides a well-rounded amino blend. Says Cohen: “The amino acid profile of pea protein is somewhat low in the sulphur-containing aminos – cysteine and methionine – but hemp, which is rich in these aminos, helps balance that.” The pea/hemp combo delivers a 75% protein concentrate.

All Lifematrix plant proteins are free of ANY additives; just 100% pure protein. They can be used in smoothies, blended with juices or used to protein-enrich soups, stews and curries. They can also be used in baking.  They are available in 400g and 1kg tubs.



NEW CATALOGUE NOW AVAILABLE

Our latest product catalogue contains 30 pages of information and photos on the ranges we manufacture and distribute, offering a quick guide to products and brands.

Click on the image above to view the catalogue as a flip-book (it will open in a new window. Please be a little patient while the catalogue loads for the first time on your screen – it takes about 60 secs).

Download: The catalogue is a 3 Mb PDF file . Click on this link to view and then save, or right-click on the link  to save  file to your PC.



OUR NEXT GREAT VEGAN PROTEIN

Hypoallergenic, easily-absorbable, non-GMO 80% protein concentrate

pea-protein-web

Introducing Lifematrix Yellow Pea Protein Powder, a natural vegetable protein that’s easily digestible  – it’s gluten-free. The 80% protein concentrate is made from yellow peas (pisum sativum) grown in the USA and Canada and it’s an excellent protein option for vegans/vegetarians or anyone with a lactose intolerance.

Lifematrix Yellow Pea Protein Powder  has a mild,  neutral taste and is extremely versatile – it blends easily into smoothies, soups and stews. (click here for a variety of delicious pea protein recipes)

KEY FEATURES OF LIFEMATRIX YELLOW PEA PROTEIN
Is it natural?
   It’s 100% natural, non-GMO, made from yellow peas grown in North America. No additives, sweeteners. Just pure 80% protein.
How does it taste?    A clean, neutral taste, dissolves easily.



MAGNESIUM OIL NOW IN 100ml

LIFEMATRIX Magnesium Oil is now available in a 100ml spray bottle in addition to the original 250ml. The smaller bottle makes an easy travel companion and is ideal for sportsmen and women – providing quick relief for aching muscles and muscle cramps – apart from all the other benefits of magnesium.

Over 300 bio-chemical reactions in the body depend on magnesium; it helps maintain normal muscle and nerve function, keeps heart rhythm steady, supports a healthy immune system and keeps bones strong. Magnesium also helps regulate blood sugar levels, promotes normal blood pressure, and is involved in energy metabolism and protein synthesis. Magnesium deficiency has been linked with many health conditions, among them diabetes, asthma, allergies, arthritis, kidney stones, migraines and more.

Read our Wellness Update newsletter that’s packed with information about the benefits of trans-dermal magnesium. Click here to view  – PDF file will take approx 15 secs to open. Note that this product was formerly sold under the Healthmatrix brand.



SOY: HEALTH FOOD OR JUNK FOOD?

In our July newsletter, Guest columnist Sally-Ann Creed takes issue with the marketing of soy as a health food. Her article, printed below, has sparked a robust debate. We also publish a response from Pritam Khalsa of Earth Products.  Feel free to add your comments

SOY IS NOT A HEALTH FOOD

By Sally-Ann Creed

LIKE MANY people, you may think foods made from the soy bean are synonymous with a healthy way of eating, and an alternative form of protein. If you are vegan or vegetarian, you may automatically assume that soy is the “healthier” option, and a perfect substitute for animal protein. It’s worth looking at the research to determine whether this is accurate information or not.



WE JOIN THE HEMP REVOLUTION

Hemp produces chlorophyl-rich omega oils and proteins, and in many ways it’s the perfect food – think of it as green sunlight! The omega 3/6 balance in hemp seed oil is excellent – and it includes GLA, whilst the form of protein in hemp (edestin) is highly bio-available and easily metabolised.

Hemptons has been importing certified organic hemp products from Canada for several years, and has now chosen Absolute Organix as its national sales and distribution partner.

Hemptons’ nutritional range consists of hemp seed oil in 500ml and 250ml bottles (as well as 1000mg capsules), hemp protein powder (500g and 1kg) and hulled hemp seed (500g).

On the bodycare front, the range is called Sativa and includes wonderful body and face scrubs, lip treatments, body butters and soaps. Coming soon is an updated haircare range.

WHEN CHEAP IS ACTUALLY EXPENSIVE
Bruce Cohen looks at the challenge of trying to discover “real” value in health foods. Click here to read his blog.



WE JUST LOVE OH-LIEF’S BABYCARE RANGE

We’ve just added the oh-lief range of  100% natural babycare products to our exclusive inland distribution basket. Formulated with organic olive oil and beeswax, the range is soothing, gentle, nourishing.

That means none of the nasties like parabens, petroleum products and fragrances. Says oh-lief founder Christine Buchanan: “Only the gentlest, non-irritating and raw natural ingredients are used. We rely on nature’s simplicity as the inspiration behind our formulations.”

The oh-lief range consists of:

  • Natural Aqueous Cream (first of its kind containing no petroleum products, just beeswax, plant oils and natural clay)
  • Bum Balm (olive oil, beeswax and lavender oil)
  • Baby Wax (a moisturiser, for massage, cradle cap, eczema)
  • Baby Insect Balm (with citronella and lemongrass)
  • Baby Wash and Shampoo (with olive oil and Roman chamomile)
  • Tummy Wax (for moms-to-be; promotes skin elasticity to combat stretch marks)

Says Christine:  “All our formulations are consciously formulated to create a product that is ethically true to nature and as pure and gentle as baby needs. Our products are not formulated to fit into the commercial standards of  ‘natural’  and ‘organic’  labels that we see so often in the market place. Rather, they reflect what should be used on baby and expecting-mom’s skin, which should be only pure, raw, natural and organic ingredients.”



NOT ALL CALCIUM SUPPLEMENTS ARE EQUAL

Garden of Life’s Living Calcium™ Advanced is a comprehensive bone support formula that helps build and maintain good bone health.

Produced by America’s No 1 wholefood supplements company, Living Calcium™ Advanced is an excellent source of MCHA calcium, along with a broad spectrum of vital minerals and nutritional cofactors to help support healthy bone density.

MCHA or Microcrystalline Hydroxyapatite is a highly absorbable, body-friendly form of calcium. It provides the mineral matrix of living bone including magnesium and phosphorus that helps support healthy calcium and bone metabolism. The MCHA used in Living Calcium™ Advanced is derived from Australian, grass-fed, free-range cattle.

SAVE 30% ON LIVING CALCIUM ADVANCED
– SEE OUR ONLINE ORDER FORM

How is Living Calcium™ Advanced different from other calcium products?

  • MCHA Calcium is an effective body-ready calcium source shown to support better calcium


SWEET NECTAR FROM THE COCONUT

In our search for natural sweetness we’ve all probably tried them all:  xylitol, sucralose, agave, maple syrup, stevia ….

Now there’s a sweet new kid on the block (actually it’s been around for centuries): coconut blossom sugar. And it beats the others hands down in terms of taste, nutrients and GI.

Certified organic and imported from Indonesia, our coconut blossom sugar looks and tastes  just like conventional sugar,  but is completely natural and unrefined. It’s harvested from the blossoms of coconut palms and then dried to form a sugar rich in key vitamins and minerals, including potassium, zinc, iron, and vitamins B1, B2, B3 & B6.

Coconut blossom sugar is never refined or bleached, so all its nutrients are intact – and  that’s rare for sweeteners, most of which are highly refined. Even stevia is highly refined



VIRGIN OILS FROM SOUTH AFRICAN SOILS

Introducing Truefood oils, a new range of superior cold-pressed, extra-virgin nectars from South African soils.

Each has been carefully selected to reflect the best that SA has to offer, and pressed once at low-temp to protect the preserve their nutrients.

We’re launching the Truefood range with a trio of oils: grape seed, estate olive and high-oleic sunflower. Think of them as gourmet oils alive with natural goodness.

Coming soon:  Pumpkin seed and Sesame seed oils.



OZONE GELS HEAL NATURALLY

Absolute Organix has teamed up with The Ozone Company to distribute its ozonated healing gels: olive oil and jojoba. Ozone, also known as activated oxygen, destroys micro-organisms (bacteria, fungi, protozoa and viruses) extremely effectively. The gels can be used in the treatment of eczema and many other skin ailments such as psoriasis, acne, bed sores, athlete’s foot etc.

The brand-new Ozone Jojoba Topical Gel, like its olive oil sibling, offers excellent anti-bacterial, anti-fungal and anti-viral properties but offers more effective absorption and moisturising properties as well as greater stability.



WHOLESALE ORDERS ARE JUST A CLICK AWAY

Our online wholesale ordering service is now live, enabling customers to browse our catalogue of over 500 natural and organic products and place orders with a few mouse clicks. It’s that easy.

The service is updated frequently and open 24 X 7;  what you see is what we actually have in stock in our warehouse.

EXISTING CUSTOMERS: If you are an existing customer who would like access to the  service, send an email to info@absoluteorganix.co.za and we’ll connect you.

NEW CUSTOMERS:  Please complete on our online customer application form here.

Please note we can ONLY supply wholesale to health professionals and appropriate retailers (eg health stores, pharmacies, supermarkets and delis.)



GOOD LIFE STARTS HERE WITH 140 ORGANIC LINES

Absolute Organix has partnered with Good Life  to distribute their impressive range of organic foods.

The Good Life range comprises certified organic herbs and spices, a variety of Himalayan salts,  superfoods like maca, cacao, mesquite, green foods like barleygrass,  wheatgrass and alfalfa, balsamic vingear and Dijon mustard …. there’s over 140 products in the Good Life catalogue. Contact us for the Good Life wholesale pricelist.



THE POWER OF PURE PROTEINS

Introducing the Lifematrix range of premium protein powders for those who have come to recognise the critical role of pure, high-quality amino acids in supporting overall health, performance and immunity.

Lifematrix protein powders set the standard for ‘clean’ products – they’re free of sweeteners, flavourants, colourants and preservatives.

The range consists of:

# COLOSTRUM POWDER: Potent immune-booster and digestive aid obtained from 1st cow’s milk.
# WHEY ISOLATE:  90% protein containing all essential amino acids including the key branched-chain aminos. Certified Kosher.
# RAW VEGAN PROTEIN: 80% protein from enzyme-processed sprouted, whole-grain organic brown rice. Certified Kosher.
# PURPLE PROTEIN COLLAGEN with ACAI BERRY: Collagen ensures cohesion, elasticity and regeneration of skin, cartilage and bone, making it a valuable supplement for people with osteoporosis and arthritic conditions. It also has powerful anti-ageing properties.

Click here to find out more about these products and view their nutritional and amino-acid profiles.

You can purchase these products online at www.healthmatrix.co.za



RAW CLEANSE SETS NEW DETOX STANDARD

Raw foods and juices are foundational elements of virtually every cleansing and detox program developed by the forerunners of the natural health movement. Garden of Life RAW Cleanse features uncooked, untreated and unadulterated ingredients that are designed to support your body’s natural digestive and detoxification systems.

Garden of Life’s raw standard for supplementation means:

* Highly active, ultra-premium ingredients that contain live probiotics and enzymes
* No gluten, soy allergens or dairy
* No binders or fillers
* Nutrients are delivered in their un-denatured, whole food form with all the inherent co-factors intact.

RAW Cleanse is a breakthrough in total digestive system cleansing, active in the entire digestive tract beginning in the mouth and



EXPERIENCE THE (INNER) JOY OF SOY

Eco-friendly, non-toxic and hypoallergenic, our soy candles last twice as long as traditional paraffin candles. Soy candles burn cleaner and cooler, allowing for a better diffusion of fragrance throughout the room without releasing harmful chemicals.

Beautifully fragranced with pure essential oils and packaged in frosted glass tumblers, they make fabulous gifts for the festive season – or any special occasion.

There are two ranges: Aromatherapy and Massage.


Aromatherapy Candles

BENEFITS
. Fragrances from Soy Candles relax the mind and invigorate the soul, helping to relieve stress and anxiety.
. Soy Candles melt at 2 degrees above body temperature and can therefore be safely applied to the skin.



A HOMEOPATH WHO CARES ABOUT YOUR UNDER-ARMS

September 12 – Introducing e-Pore, a new range of natural deodorant sprays developed by Nelspruit homeopath Dr Joanne York. Exclusively distributed by Absolute Organix.

Why ePore?
* 100% Natural ingredients, free of aluminium, alcohol, parabens & PG’s
* Developed by a homeopath & contains skin-nurturing tissue salts
* Homeopathically-activated – detoxifies the skin while it works
* Highly effective deodorant action neutralises odour on contact
* Safe for use by adults and children
* All variants are appealing to both men and women.
* Fragrances are provided by 100% pure essential oil blends which have skin healing/health properties
* Hypoallergenic (suitable for use by those with sensitive skin)



BIO-DYNAMIC FARMING DELIVERS ORGANIC EXCELLENCE

August 29 2011 – Absolute Organix has partnered with Germany’s leading organic foods company, Naturata, to introduce a selected range of their products into SA. Products now available include spelt and rice pastas, multigrain crispbreads, cereal coffees and ketchup.

Click here to see the Naturata catalogue (right-click to save pdf file) and to find out more about spelt (an ancient grain dating back to Biblical times) and why the Demeter-standard of bio-dynamic agriculture – where most of Naturata’s ingredients come from – is a superior, sustainable organic farming method which produces crops of outstanding  nutritional quality and purity.

 



NATURAL PATH OUT OF ANXIETY & DEPRESSION

When the Dutch arrived at the Cape in the 17th Century, they found  the San people were using a small succulent as a mood elevator and relaxant. Known as kanna or kougoed, its botanical name is Sceletium Tortuosum.

Sceletium elevates mood and decreases anxiety, stress and tension. The mood-elevating action of Sceletium is caused by a number of alkaloids which interact with the brain’s dopamine and serotonin receptors and it is being used successfully by health professionals with good results for anxiety states and mild to moderate depression.

The plant is not hallucinogenic, and no severe adverse effects have been documented. There have been no confirmed reports of drug interactions. However, because of the neuro-receptor activities of Sceletium, there may be interactions with other pharma drugs.



4 NEW TISSUE SALT SYNERGIES

Allisone Tissue Salts are now available in 4 new synergy blends from Absolute Organix: Arthro Synergy, Osteo Synergy, Beauty Synergy and Pure Synergy. They are packaged in 60s as well as 180s.

Arising out of 17 years of experience and observation by Allisone founder Alison Effting, the Synergy range is designed for ease of use, each combining several targeted tissue salts for maximum benefit.

Earlier this year, the first two synergy blends, Immuno Synergy and Rescue Synergy, were launched and have been well received. The 4 new products will provide additional, effective, solution-based tissue salt remedies.

Within the Synergy range are the basics of systemic care of the body, and they are ideal to use as tonics to maintain wellness. The full range comprises:

# Arthro Synergy to condition the joints; also facilitates athletic performance and recovery.
# Beauty Synergy for skin, hair and nail care for all ages; harmonises stressed skin; formulated for optimal ageing.
# Immuno Synergy to assist the respiratory and immune systems; the environmental allergies and hayfever blend.
# Osteo Synergy for bones and teeth; for pregnant women, growing children and teething babies as well as older, weaker bones or fractures.
# Pure Synergy to harmonise the liver, pancreas, urinary and digestive system; for breakouts, pimples, acne; and helpful for menopausal changes (Rescue too).
# Rescue Synergy to nourish the nervous system and the heart; de-stressing, centering and revitalising energy – for all ages.

As with all tissue salts, the Synergy blends are safe to use at any stage of life, and in conjunction with any prescribed medication or complementary treatment.



OUR ACAI IS (FINALLY) ORGANIC

Since we introduced Brazilian Acai (ah-sigh-ee) powder into SA some years ago, there has been a steady growth in interest in the health benefits of this Amazon superfruit, which sits at the very pinnacle of the anti-oxidant rankings.

Acai is an expensive commodity; the cost of securing certified organic supplies was always prohibitive, so we were reluctantly forced to import non-organic product in order to establish a market for the superfruit.

Recently we were fortunate to make direct contact with an Eco-Cert approved supplier of organic acai in Brazil at a price point that made sense, and so we are now pleased to advise that we have switched to pure, organic acai.

The organic acai has been freeze-dried (the most effective way to preserve the nutrients and anti-oxidant properties of the fruit). It has a rich, deep purple in colour, reflecting its natural, minimally-processed pedigree. There are zero additives or preservatives.

We are also introducing new simplified packaging/labelling for our organic acai powder (still a 100g pack).



COW HORNS AND MILK ALLERGIES

May 15, 2011: Visiting Johannesburg recently, Emanuel Schmock, international business manager for Swiss organic baby food company Holle, was sharing some insights with me about the global organic scene when the conversation turned to cows. Happy cows. Those contented, Swiss-German bovine royalty with long, fluttering eyelashes framing doe eyes that graze lazily on rich Alpine pastures and produce the milk that goes into Holle’s organic formulas.

Schmock mentioned that Holle’s business in China was growing at an exponential rate and that its formulas were finding favour especially among lactose-intolerant infants who could not digest other cow’s milk formulas. Up to 10% of Chinese newborns are believed to lack the lactase enzyme – as do 90% of Asian adults.

Our own experience in South Africa over the last five years distributing Holle formulas is that many so-called lactose intolerant infants actually thrive on Holle. I assumed it was the organic quality and purity of the milk used by Holle that made the difference.

But Schmock had a much more provocative idea that went far beyond the standard organic vs conventional debate.

“It’s the Demeter milk,” he said. “When we introduced it into our formulas, the whole situation changed for us as far as milk allergies was concerned.”

Demeter milk? Schmock explained …



ORGANIC WIPES SOOTHE DELICATE SKINS

May 15: Imported from the UK, multiple award-winning Jackson Reece Herbal Wipes offer parents a natural, healthier alternative.

Jackson Reece’s unique organic/herbal formula soothes and protects against common skin irritations such as nappy rash and eczema, and contains none of the harsh ingredients that can potentially damage delicate skin. (We believe that delicate newborn skin should not be exposed to any new products until babies are one month old.)

Jackson Reece wipes are available in family packs (72 wipes) and also in travel packs (10 flushable wipes) from Absolute Organix.

Features of Jackson Reece wipes:

•  Contains certified Organic Aloe Vera, naturally hydrating, healing & cooling
•  Contains certified Organic Tea Tree Oil, naturally antibacterial
•  Contains Certified Organic Lavender Essential Oil, soothing and calming



NEW SYNERGY TISSUE SALT BLENDS

May 7, 2011
New from AllisOne: Synergy blends of tissue salts. The first two blends, Rescue Synergy and Immuno Synergy, are now available from Absolute Organix.

They will be joined soon by their siblings, Osteo Synergy, Arthro Synergy, Beauty Synergy and Pure Synergy.

These tissue salt blends have been carefully formulated to contain 100% value of each of the tissue salts used.

Allisone  tissue salts are triturated by hand, and the new synergies take up to seven times the work compared to the individual salts.

Click on the “more” link below for details of the new synergy blends.



3 PILLARS OF (ORGANIC) PERFORMANCE

A successful athlete needs to focus on the 3 Pillars of Performance: Nutrition, Training and Recovery. While most athletes excel at training, they often fail to achieve the required balance of all 3 pillars, and usually it is their nutritional strategy (or lack of it) that is the weakest link.

More and more sportsmen and women are now turning to natural nutrition and organic wholefoods to deliver better health, boost performance and improve recovery. This “wellness” approach to performance is in stark contrast to the use of synthetic or highly-processed products which have dominated the sports and fitness scene.

The organic approach just makes good sense. Organic foods free of pesticides and additives provide optimum nutrition because they include metabolic co-factors such as micro-nutrients and anti-oxidants. Products made from organic agriculture using natural enzyme activity, low temperature and chemical-free processing are the richest and purest.

The bottom line: you are what you eat.

Absolute Organix offers superior quality “clean” supplements for those serious about natural health and fitness. These include Omega Sport and our Raw Vegan Protein.



GO GREEN. GO RAW. GO ORGANIC

Capture the power of the sun with Garden of Life’s Perfect Food Raw, packed with 35 nutrient-dense, organically-grown greens, sprouts and vegetable juices.

Imported from the US, Perfect Food Raw is whole-food nutrition, providing naturally-occurring anti-oxidants, amino acids, essential fatty acids, and dozens of phytonutrients. It’s also bursting with prebiotics, probiotics and enzymes to support healthy digestion and nutrient absorption.

What Goes into Perfect Food Raw?

Young cereal grass juices (gluten-free) such as Barley, Alfalfa, Oat, Wheat, and Kamut are some of the most nutrient-dense foods on the planet. They are loaded with chlorophyll and trace minerals for energy and support for healthy blood sugar levels.

Garden of Life founder Jordan Rubin explains what
you should look for in a green “superfood”
Click here to read.

Each serving of Perfect Food Raw contains over 17 nutrient-dense cereal grass and veggie juices that are freeze-dried using a gentle process that maintains nutrient potency and freshness …



MAGNESIUM: THE AMAZING MINERAL

Over 300 bio-chemical reactions in the body depend on Magnesium; It helps maintain normal muscle and nerve function, keeps heart rhythm steady, supports a healthy immune system and keeps bones strong.

Magnesium also helps regulate blood sugar levels, promotes normal blood pressure, and is involved in energy metabolism and protein synthesis.  Magnesium deficiency has been linked with many health conditions, among them diabetes, asthma, allergies, arthritis, kidney stones, migraines and more.

Introducing Health Matrix Magnesium Oil, made from pharmaceutical-grade Magnesium Chloride and Kalahari crystal salt in ultra-purified water. Applied directly to the skin (trans-dermal absorption), it’s readily and safely absorbed –  the body will simply take what it needs.

Read our Wellness Update newsletter that’s packed with information about the benefits of trans-dermal Magnesium:

  • 20 good reason to be taking Magnesium
  • Magnesium: Nature’s Silent Guardian
  • Magnesium Oil: what athletes really need

Click here to view (PDF file will take approx 15 secs to open)



THE EASY WAY TO BALANCE YOUR pH

Excess acidity is a key underlying factor in many chronic ailments, from gout and kidney stones to obesity, arthritic and heart conditions, diabetes and even cancer.

Shifting one’s diet towards more alkaline foods such as green vegetables, increasing one’s intake of pure water and taking mineral supplements are all important strategies for reducing excess acidity and restoring the body’s pH balance.

Health Matrix now makes it even easier to counter excess acidity with our new pH-Plus alkalizing bath soak. pH-Plus combines two of Nature’s most powerful alkaline minerals – magnesium chloride and sodium bicarbonate – with pristine Kalahari crystal salt containing over 60 minerals and trace elements.

Just add 100g (5 scoops) of pH-Plus to a hot bath and soak in it for at least 20 minutes for maximum benefit. The result: a deeply relaxing, alkalizing experience.

Health Matrix pH Plus is exclusively distributed by Absolute Organix. The recommended retail price is R80 inc for a 600g tub, enough for 6 alkalizing baths.



THIS PROTEIN PACKS ANTI-AGEING PUNCH

Purple Protein

 

NOTE: This product has been rebranded and is sold as Lifematrix Purple Protein Powder. Click here for more info

Introducing Health Matrix Purple Protein, a potent blend of bio-active hydrolysed collagen with anti-oxidant rich Amazon acai extract.

Collagen is a key protein in the body that ensures cohesion, elasticity and regeneration of skin, cartilage and bone and is thus an excellent supplement for people with osteoporosis and arthritic conditions.

In addition, hydrolysed collagen has powerful anti-ageing properties – it helps the skin to remain firm and youthful. It is a true “beauty from within” solution.

Purple Protein uses only the highest quality, clinically trialled Peptan™ collagen, manufactured in France. It is a high purity, natural bioactive product containing more than 90% (dry weight) protein that can be easily taken (simply stir into water or add to a smoothie) and digested by the human body.

The collagen in Purple Protein contains 20 amino-acids, mainly glycine, proline and hydroxyproline. The glycine and proline concentration is 10 to 20 times higher than in other proteins. This very specific composition of amino-acids provides Purple Protein with-functional benefits especially for joint and bone health.

Purple Protein is available in 400g tubs (a month’s supply) exclusively from Absolute Organix. The recommended retail price is R210.00 (inc).



OMEGA OILS: THE FRESHNESS ISSUE

Fresh, omega-rich oils are health-giving nectars, but rancid oils are toxic and health damaging. How does Absolute Organix ensure its cold-pressed oils are always fresh and healthy? Bruce Cohen probes the issue.
…………………………………………………………………………………………………………………….
With the increasing popularity of Omega-oils for treating health issues ranging from ADHD and heart disease to cancer and obesity, the market has been inundated with products; now, more than ever, vigilance is needed in the choice of Omega oils to ensure you are getting health-giving and not health-damaging, rancid oils.

It is important to understand what rancidity is and how it is caused. Once the oil is extracted from its shell/fruit/nut (in the case of plant oils) or through the harvesting of marine life (fish oils), it begins to oxidise through contact with oxygen in the air. Heat and light accelerate the process of oxidation which ultimately leads to rancidity.



WISHING YOU A NATURALLY SWEET YEAR

Our B Grade Certified Organic Maple Syrup  from Canada is more than just a deliciously pure, all-natural, silky-sweet treat. It’s also a source of minerals such as manganese, zinc, calcium (15 times that of honey) and potassium.

Harvested from red and black maple trees, our organic Maple Syrup also contains malic acid which boosts metabolism and aids with heavy metal removal.

Grade B Maple Syrup (which is richer in minerals because it is harvested later in the season) is a core ingredient of the popular Master Cleanse detox plan.

It’s available in 500g glass bottles.



MORE GOOD STUFF FOR ORGANIC BABIES

New products from Holle, world leader in organic infant nutrition and exclusively distributed in SA by Absolute Organix:

Organic Baby Tea

This herbal infusion has been developed to provide a settling and soothing effect on baby’s tummy. The tea-bags contain a certified organic blend of fennel, aniseed, caraway and chamomile. Unsweetened.

Organic Baby Spelt Rusks

Holle’s spelt rusks are the perfect teething biscuit and snack for babies. Made from Demeter-certified (the highest organic standard) spelt, these unsweetened – but very yummy – rusks can be used by babies from 6 months (adults will love them too!)



THE ASSAULT ON ORGANIC

If you live in the 702 reception area and were listening to the John Robbie Show today (Monday), you’ll have probably been as annoyed as I was when the topic of organic foods came up for discussion.

People keep digging up nonsense research (I think mainly from a recent US study and an obnoxious report emananting from the UK Food Standards Authority last year) that make the absurd claim that organic food is no healthier than conventional.

This type of garbage is getting thrown at the organic sector with increasing intensity, despite plenty of scientific research that proves exactly the opposite but which somehow just does not get the same level of publicity.

What irks me is that many in the organic sector spring to our defence with the argument that it’s not what’s in the food, it’s what’s not in (ie no pesticides, no hormones, no anti-biotics, no GMOs …



THE GOAT’S MILK ALTERNATIVE

Goats MilkParents of lactose-intolerant infants, or infants with cow’s milk protein allergy, often wonder if their baby might benefit by switching to goat’s milk formula.

While goat’s milk is not lactose-free, it does contain less lactose than cow’s milk and its protein content is less allergenic and more easily digested in a baby’s tummy.

Goat’s milk also has a different fat make-up when compared to cow’s milk, which many babies are more easily able to digest.

Holle, Europe’s leading producer of certified organic infant formulas and baby foods, offers a superior quality organic goat’s milk formula (for infants from six months).

The Holle range is exclusively distributed in SA by Absolute Organix.

More info on Holle products at www.holle.co.za



YOU SHOULD EAT GRASS

grassWe’re often asked about the difference between the various green food powders on the market and how our own product, Garden of Life Perfect Food, stacks up against the competition.

Bottom line is there’s a huge nutritional difference between green foods made from cereal grasses and those made from the juice of these grasses, which might explain why Perfect Food has been the No 1 green food in the US for several years.

In this article, Garden of Life founder Jordan Rubin explores the benefits of green food nutrition and suggests what you should look for in a real green “superfood”.

Click here to read Jordan’s article.



OMEGA POWER NOW IN SMALLER PACKAGES

We’re launching our Omega oils range in new “mini” 250ml bottles at the Natural and Organic Show at the Northgate Dome in Jo’burg this weekend.

oilsInitial feedback from a group of trial customers is that the mini bottles (half the size of our standard 500ml bottles) will be welcomed by consumers.

All four of Absolute Organix’s liquid omegas – Organic Flax, Omega 3:6:9, Omega Sport and Omega Slim –  are available in the new mini bottles, which offer a number of benefits:

Fresher: We believe the 250ml glass bottle is the optimum size for Omega oils because it keeps the oil fresher. Each time you open a bottle of Omega-3 oil, the delicate essential fats are exposed to oxygen which promotes rancidity. By packaging the oil in smaller bottles, we reduce the number of times the bottle is opened and closed. So the oil stays fresher, healthier.

No wastage: Although customers are encouraged to take Omega oils every day,  many clients do not manage to finish the 500ml bottle within the 8 week use-after-opening date, and thus land up wasting the oil. These are expensive products to waste! With the 250ml bottle, clients are much more likely to finish the bottle well within the use-by period.

Affordable: In this tight economy, Omega oils in smaller bottles just makes more financial sense for cash-strapped consumers. At half the price of the 500ml bottles, the 250ml bottles reduce purchase resistance – and should also encourage sampling.



HOW TO MAKE A TRULY GREAT MULTI-VITAMIN

With so many vitamins made from synthetic chemicals that the body hardly recognises, that tired old criticism from the orthodox medical fraternity that vitamin supplements are nothing but expensive urine is a lot closer to the bone than many would like to admit.

So what does it take to make a truly great multi-vitamin the really delivers on its promise of lifting micro-nutrient levels and strengthening immunity?

Click here to find out how Garden of Life does it with its Living Multi, which concentrates almost 80 organic wholefoods into a nutrient powerhouse that delivers:

* 200% of the Daily Value of Vitamin A
* 50% of the Daily Value of Vitamin D
* 150% of the Daily Value of Vitamin E
* 150% of the Daily Value of Vitamin C
* 800% of the Daily Value of Vitamin B12
… and a whole lot more.

Find out more about Garden of Life products which are exclusively distributed in SA by Absolute Organix or call us for more info.



LIVING OR DEAD MULTI-VITAMINS?

Multi-vitamins are the bread-and-butter of the wellness sector; problem is many of the “multis” out there might as well be made from bread and butter for all the nutrient value they deliver.

Most multi-vitamins on the market are made from isolated synthetics (some are petroleum by-products) that are so far-removed from the food chain that they are nothing more than industrially-produced chemicals. It’s a truism that the bio-availability of nutrients from synthetics is far, far below that of real foods; not surprising because the body hardly recognises them.

As we move increasingly towards a fuller understanding of the true value of whole-foods (especially organic foods), the idea of pumping our bodies full of synthetics seems, well, like using a typewriter in the digital age. The (nutritional) world has moved on and that tired old criticism from the orthodox medical fraternity that vitamin supplements are nothing but expensive urine is a lot closer to the bone than many in our sector would like to admit.



THE TERMINAL FAILURE OF ORTHODOX MEDICINE

When my father died last year of cancer it took me some time to fully grasp the manner of his passing and to realise my own culpability in allowing the doctors to destroy whatever dignity death might have allowed him if I had had the courage and the knowledge to stop the torture.

I allowed the doctors to conduct nuclear war on a (clearly) dying 83-year-old man — what they described as “palliative” radiation. In my father’s case, and I believe in the case of many thousands more, such interventions can be a shocking, perverse form of professional “kindness” that is built into the orthodox medical machine that just does not (want to) know when to stop.

The result of their efforts was a death without honour for a man subjected to totally unnecessary radiation that almost immediately sapped the life-spirit from his body and soul, left him broken, unable to consciously bring closure to his life. I estimate the professionals pocketed about R80 000 for their handiwork in those last few weeks. In hindsight, I should have paid them triple just to let my dad die with some dignity.

The reality of all this came into sharp focus this week when I came upon a remarkable piece in the latest New Yorker magazine written by Atal Gwande, a surgeon/journalist (yes, there is such a species) with (literally) inside knowledge and acute insight into the treatment and care of terminal patients.



OUR ORGANIC TEAS FLOW WITH ENERGY

We’re pleased to introduce a superb new range of imported, premium organic teas, Qi Tea, as well as a locally-produced organic rooibos/greenbosch range from Cedarlife.

The beautifully-packaged Qi (pronounced “chee”) range (25 individually sealed tea bags per box) are refreshing, healthy teas packed with real fruit and herbs.

Qi teas are bought direct from a co-operative of independent farmers, and are certified organic and Fairtrade. Only the very best spring-harvested, high-altitude Chinese teas are selected for the Qi range.

The Cedarlife range is blended from organic rooibos and greenbosch (green rooibos which is an even richer source of anti-oxidants). The range includes Greenbosch & Chamomile, Greenbosch and Peppermint, Greenbosch and Hoodia,  Greenbosch and Buchu, to name a few. Cedarlife teas comes in two pack sizes (20 and 40 teabags).



THE HEART VITAMIN

Nobel prizewinner Linus Pauling is, I am sure, well-known to many of you for his ground-breaking research into the therapeutic benefits of high-dosage Vitamin C. Since Pauling’s death, the Institute of Orthomolecular Medicine has continued to develop and promote his work, and this article below (issued yesterday) powerfully summarizes the latest thinking on the subject of Vitamin C as a preventative strategy for heart disease.

I’m sharing it with you because we in the natural health sector so often come across people with heart problems who are on statins, which seem to be dispensed like Smarties these days despite the fact that there is growing evidence of the negative side-effects and the very limited efficacy of statins. The article also introduces the importance of lysine as an adjunct supplement to Vitamin C which deserves our attention.

At the bottom is a link to the Institute where you can subscribe to their excellent newsletter.

Bruce Cohen
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Vitamin C and Cardiovascular Disease
A Personal Viewpoint by Alan Spencer and Andrew W. Saul

(OMNS, June 22, 2010) Linus Pauling was aware that studies of the animal kingdom showed that most animals have the ability to manufacture vitamin C in their bodies. Humans cannot. Furthermore, on average, mammals make 5,400mg daily when adjusted for body weight, and make more (often considerably more) when under stress or ill. This is about 100 times as much as the 50mg we get from a typical modern diet. It prompts the question, why do animals make so much vitamin C, and what purpose does it serve in the body?

A small number of animals which are known to share our inability to make vitamin C include the apes, the guinea pig, the fruit bat, and some birds, all of which will normally get a lot of vitamin C from their food. If you deprive a guinea pig of vitamin C it soon develops a form of cardiovascular disease (damage to its arteries showing within a few weeks). Similarly, studies of genetically modified mice have shown that if you switch off the gene that enables a mouse to produce vitamin C it will also soon show signs of heart disease. Re-introduction of a high vitamin C diet enables the damage to be reversed. While heart disease is rare in the animal kingdom, it is becoming a problem for apes in zoos where their diets are perhaps not as rich in vitamin C as when they are in the wild.

Collagen
A very important function of vitamin C in the body is its role in the production of collagen. Collagen is the most abundant protein in the body, and forms into fibres which are stronger than iron wire of comparable size. These fibres provide strength and stability to all body tissues, including the arteries. Vitamin C is absolutely essential for the production and repair of collagen, and is destroyed during the process, so a regular supply of vitamin C is necessary to maintain the strength of body tissues. Severe deficiency of vitamin C causes the total breakdown of body tissue witnessed in scurvy. Linus Pauling believed that whilst humans normally obtain sufficient vitamin C to prevent full-blown scurvy, we do not consume enough to maintain the strength of the walls of the arteries. He suggested that of all the structural tissues in the body, the walls of the arteries around the heart are subject to the greatest continual stress. Every time the heart beats the arteries are flattened and stretched, and this has been likened to standing on a garden hose thousands of times a day. Many tiny cracks and lesions develop and the artery walls become inflamed.

Dr. Pauling believed that in the presence of adequate supplies of vitamin C this damage can be readily repaired and heart disease is avoided. However, in the absence of adequate levels of vitamin C, the body attempts to repair the arteries using alternative materials: cholesterol and other fatty substances, which attach to the artery wall. (1-8)

Cholesterol and Lipoprotein (a), Lp(a)
The most abundant amino acids (protein building blocks) in collagen are lysine and proline, and when collagen strands are damaged lysine and proline become exposed. A special kind of cholesterol, lipoprotein(a), is attracted to lysine and proline and will attach itself to the exposed damaged collagen strands. It is an attempt by the body to repair damage to the collagen of the artery walls in the absence of adequate levels of vitamin C. Unfortunately the repair is not ideal and over many years repeated deposits can cause the artery to become narrow and inflamed. Heart attack or stroke is likely to follow (usually caused by a clot forming at the site of the narrowed artery, or by a piece of plaque breaking off and blocking a smaller vessel downstream). When vitamin C levels are low, the body manufactures more cholesterol, especially Lp(a). Conversely, when vitamin C levels are high the body makes less cholesterol.

If high blood cholesterol were the primary cause of heart disease, all bears and other hibernating animals would have become extinct long ago. They naturally have high cholesterol levels. One reason bears are still with us is simple: they produce large amounts of vitamin C in their bodies, which stabilises the artery walls, and there is therefore no tendency to develop cholesterol deposits or plaque.

Keeping healthy
The low levels of vitamin C that are available through diet are inadequate to prevent many people developing arterial plaques, and over time this may result in cardiovascular disease. Post mortem examinations showed that 77% of young American soldiers killed in the Korean war (average age 22) already had well-advanced atherosclerosis (heart disease), and post mortem studies from the Vietnam war gave similar results. Heart disease is not just a disease of the elderly, although it does not usually become life threatening until later in life.

How can we prevent it? Pauling believed that once we start taking high levels of vitamin C, the disease process is halted, or at least slowed, as Lp(a) cholesterol is no longer needed as a repair material. He also believed that when we take adequate levels of vitamin C, existing arterial plaques may start to be removed from the arteries. He found that the removal of plaques is more rapid if the amino acid lysine is taken along with vitamin C. Lysine appears to attach to the Lp(a) in existing plaque deposits and helps to loosen them. Linus Pauling recommended at least 3000mg of vitamin C per day as a preventive dose, and significantly higher levels of both vitamin C and lysine for the treatment of existing heart disease. Dosage is a key factor: low doses are ineffective.

Retention in the body
Another important point is that a single dose of vitamin C is not retained in the body for very long. This fact has been used for a long time by those who do not support the use of high doses of vitamin C as evidence that the body does not need and cannot use large doses. After a single large dose of vitamin C, the blood level quite soon returns to a low level. A lot is excreted, the high blood level only remaining for a few hours.

The key factor here is that the body is not designed to function with just a single large dose of vitamin C once a day. Animals are able to manufacture vitamin C in their bodies and do so continuously throughout the day. They have an enzyme which converts glucose to vitamin C, and each day they produce on the order of a hundred times more vitamin C than we are able to get from even a good diet. When animals are ill they manufacture even more, perhaps thousands of times more than we can get from our diet.

How much should we take?
For people who are essentially fit and well, the Vitamin C Foundation recommends perhaps 3,000mg of vitamin C per day, taken in divided doses as 500mg every four hours, as a protection against the development of heart disease. The problem with even this protective dose is that taking a tablet every four hours is not something that many people would want to adopt as part of their daily routine. But there is good evidence to suggest that this level of intake will help maintain the strength of the arteries and prevent the build up of cholesterol plaques. If everybody were to do this, perhaps heart disease would become a largely a thing of the past (as might many other chronic diseases).

When treating illness, “bowel tolerance” is the indicator of dosage level that should be used. This means taking just under the level of vitamin C (in divided doses) that results in loose stools. Everyone is different. Note that while a few 1,000mg doses a day might make you loose when you are fit and well, your “bowel tolerance” might increase to ten or even a hundred times this when very ill. So, for illness, the levels suggested by the Vitamin C Foundation are 6,000mg to 18,000mg of vitamin C per day (or up to bowel tolerance) plus 2,000mg to 6,000mg of lysine. These vitamin C levels may seem high, but are perhaps not particularly large when compared with levels seen in the animal kingdom. A substantial amount of lysine may be obtained from diet. For example, one may obtain 3,000 to 4,000 milligrams of lysine from about can and a half of beans. Supplementation reduces the need to consume that much.

Controversy
“Even though some physicians had observed forty or fifty years ago that amounts of vitamin C a hundred to a thousand times larger (than the RDA) have value in controlling various diseases, the medical profession and most scientists ignored this evidence.” (Linus Pauling, How to Live Longer and Feel Better)

In medical circles, Pauling’s recommendations remain controversial. However, his theory seems reasonable, and the implications are so significant that some major scientific trials should have been undertaken to assess it. This has not happened. Supporters of high-dose vitamin C have had their applications for research funding denied repeatedly, and have had to be content with carrying out small scale research projects and case studies. These have been very positive. Over the past fifteen years, Pauling therapy advocates have received hundreds of reports from heart patients who have self administered the therapy. It is reported that these people typically recover within 30 days, and the majority experience significant relief within as little as a week or two. In 1994, Linus Pauling wrote, “I think we can get almost complete control of cardiovascular disease, heart attacks and strokes by the proper use of vitamin C and lysine. It can prevent cardiovascular disease and even cure it. If you are at risk of heart disease, or if there is a history of heart disease in your family, if your father or other members of the family died of a heart attack or stroke or whatever, or if you have a mild heart attack yourself, then you had better be taking vitamin C and lysine.”

References:

(1) Rath M, Pauling L. Immunological evidence for the accumulation of lipoprotein(a) in the atherosclerotic lesion of the hypoascorbemic guinea pig. Proc Natl Acad Sci U S A. 1990 Dec;87(23):9388-90. PMID: 2147514. Free full text download: http://www.pnas.org/content/87/23/9388.full.pdf

(2) Rath M, Pauling L. Hypothesis: lipoprotein(a) is a surrogate for ascorbate. Proc Natl Acad Sci U S A. 1990 Aug;87(16):6204-7. [Erratum in: Proc Natl Acad Sci U S A 1991 Dec 5;88(24):11588.] PMID: 2143582. Free full text download: http://www.pnas.org/content/87/16/6204.full.pdf

(3) Rath M, Pauling L. Solution To the Puzzle of Human Cardiovascular Disease: Its Primary Cause Is Ascorbate Deficiency Leading to the Deposition of Lipoprotein(a) and Fibrinogen/Fibrin in the Vascular Wall. J Orthomolecular Med, Vol 6, 3&4th Quarters, 1991, p 125. Free full text download: http://orthomolecular.org/library/jom/1991/pdf/1991-v06n03&04-p125.pdf

(4) Pauling L, Rath M. An Orthomolecular Theory of Human Health and Disease. J Orthomolecular Med, Vol 6, 3&4th Quarters, 1991, p 135. Free full text download: http://orthomolecular.org/library/jom/1991/pdf/1991-v06n03&04-p135.pdf

(5) Rath M, Pauling L. Apoprotein(a) Is An Adhesive Protein. J Orthomolecular Med, Vol 6, 3&4th Quarters, 1991, p 139. Free full text download: http://orthomolecular.org/library/jom/1991/pdf/1991-v06n03&04-p139.pdf

(6) Rath M, Pauling L. Case Report: Lysine/Ascorbate Related Amelioration of Angina Pectoris. J Orthomolecular Med, Vol 6, 3&4th Quarters, 1991, p 144. Free full text download: http://orthomolecular.org/library/jom/1991/pdf/1991-v06n03&04-p144.pdf

(7) Rath M, Pauling L. A Unified theory of Human Cardiovascular Disease Leading the Way To the Abolition of This Diseases As A Cause for Human Mortality. J Orthomolecular Med, Vol 7, First Quarter 1992, p 5. Free full text download: http://orthomolecular.org/library/jom/1992/pdf/1992-v07n01-p005.pdf

(8) Rath M, Pauling L. Plasmin-induced Proteolysis and the Role of Apoprotein(a), Lysine and Synthetic Lysine Analogs. J Orthomolecular Med, Vol 7, First Quarter 1992, p 17. Free full text download: http://orthomolecular.org/library/jom/1992/pdf/1992-v07n01-p017.pdf

For More Information:

Fonorow O. Practicing Medicine Without a License? The Story of the Linus Pauling Therapy for Heart Disease. 2008. Lulu.com. ISBN-10: 1435712935; ISBN-13: 978-1435712935. Reviewed in J Orthomolecular Med, 2009. Vol 24, No 1, p 51-5.

Hickey S and Roberts H. Ascorbate: The Science of Vitamin C. 2004. ISBN-10: 1411607244; ISBN-13: 978-1411607248. Lulu.com. This book contains 575 references, and is reviewed at http://www.doctoryourself.com/ascorbate.html

Hickey S, Saul AW. Vitamin C: The Real Story. Laguna Beach, CA: Basic Health Publications, 2008. ISBN: 978-1-59120-223-3. This book contains 387 references, and is reviewed at http://www.doctoryourself.com/realstory.html

Levy TE. Stop America’s #1 Killer: Reversible vitamin deficiency found to be the origin of all coronary heart disease. 2006. ISBN-10: 0977952002; ISBN-13: 978-0977952007. (Dr. Levy is a board-certified cardiologist.) Reviewed in J Orthomolecular Med, 2006. Vol 21, No 3, p 177-178. This book contains 60 pages of references. To download the review: http://orthomolecular.org/library/jom/2006/pdf/2006-v21n03-p175.pdf

Pauling L. How to Live Longer and Feel Better (Revised edition). Oregon State University Press, 2006. ISBN-10: 0870710966; ISBN-13: 978-0870710964. Reviewed in J Orthomolecular Med, 2006. Vol 21, No 3, p 175-177. To download the review: http://orthomolecular.org/library/jom/2006/pdf/2006-v21n03-p175.pdf

On the Web:

The Vitamin C Foundation http://www.vitamincfoundation.org

AscorbateWeb, a historical compendium of 20th-Century medical and scientific literature demonstrating the efficacy of vitamin C. http://www.seanet.com/~alexs/ascorbate/

Putting the “C” in Cure: Quantity and frequency are the keys to ascorbate therapy. http://orthomolecular.org/resources/omns/v05n11.shtml

Vitamin C Saves Lives. http://orthomolecular.org/resources/omns/v01n02.shtml

RDA for Vitamin C is 10% of USDA Standard for Guinea Pigs. http://orthomolecular.org/resources/omns/v06n08.shtml

Vitamin C: What Form is Best? http://orthomolecular.org/resources/omns/v05n10.shtml

Nutritional Medicine is Orthomolecular Medicine

Orthomolecular medicine uses safe, effective nutritional therapy to fight illness. For more information: http://www.orthomolecular.org

The peer-reviewed Orthomolecular Medicine News Service is a non-profit and non-commercial informational resource.

Editorial Review Board:

Ralph K. Campbell, M.D. (USA)
Carolyn Dean, M.D., N.D. (Canada)
Damien Downing, M.D. (United Kingdom)
Michael Ellis, M.D. (Australia)
Michael Gonzalez, D.Sc., Ph.D. (Puerto Rico)
Steve Hickey, Ph.D. (United Kingdom)
James A. Jackson, Ph.D. (USA)
Bo H. Jonsson, M.D., Ph.D. (Sweden)
Thomas Levy, M.D., J.D. (USA)
Jorge R. Miranda-Massari, Pharm.D. (Puerto Rico)
Erik Paterson, M.D. (Canada)
Gert E. Shuitemaker, Ph.D. (Netherlands)

Andrew W. Saul, Ph.D. (USA), Editor and contact person. Email: omns@orthomolecular.org



FLAXTASTIC NEW OIL JOINS OUR RANGE

We’ve just launched an organic Flax Oil of exceptional quality at an excellent price.

It follows the recent installation of a brand-new oil press at our plant in Jo’burg (We are a certified organic processor of nutritional oils by Germany’s BCS Oko).

The new oil complements our range of Omega blends (see image) and indeed forms the basis of these superior products.

We press our flax oil at no higher than 40 degrees Centigrade, the European standard for cold-pressing. To do this, our press turns at a leisurely 20-25 revolutions a minute; the oil drips (very) slowly out of the press, producing a “flaxtastic” health-giving nectar.

Our press is linked directly to a centrifuge which filters the oil by spinning it at high speed (zero heat), producing a golden, nutrient-rich oil of exceptional purity. This enables us to bottle our Fax Oil sooner, so it’s fresher and healthier



THE SMARTFISH ARE BACK IN TOWN

Absolute Organix is pleased to announce the re-introduction of SMARTFISH into SA.

Manufactured by Pharmalogica in Norway, SMARTFISH is a marine oil supplement made from high quality, fresh salmon oil rich in Omega-3s – but without any fishy taste, smell or those repeating fish burps that make youngsters dread taking this vital “brain food”.

The new SMARTFISH sachets contain a potent blend of Omega-3 fatty acids in a smoothe, creamy emulsion sweetened with Xylitol and natural lemon and apricot flavours – it really does taste good.

To prove the great taste of SMARTFISH, we’ll send you a free sample. Please email us: info@absoluteorganix.co.za

From taste to texture to packaging, SMARTFISH has been designed to make it easy for young people to take their daily Omega 3s.

One sachet of SMARTFISH provides a complete daily dose of Omega 3s, delivering 180mg of DHA and 160mg of EPA from molecular-distilled salmon oil. The sachets ensure freshness and potency of the delicate Omega 3 oils by excluding oxygen and light.

Smartfish is available in tubs of 30 sachets.



REAL WAR ON CANCER BEGINS (MAYBE)

The South African media seems to have blissfully ignored one of the most important health stories of the decade – last week’s report by President Obama’s Cancer Panel (PCP) which, finally, turned the tables on the entire cancer industry from within.  Read more …



Real war on cancer finally starts (maybe)

By Bruce Cohen, founder of Absolute Organix

The South African media seems to have blissfully ignored one of the most important health stories of the decade – last week’s report by President Obama’s Cancer Panel (PCP) which, finally, turned the tables on the entire cancer industry from within.

While the PCP report focuses on the cancer epidemic in America – everything in it is of relevance to us and humanity at large: we are being systematically poisoned to death by carcinogenic chemicals and industrial radiation.

This may come as no surprise to those of us in the natural health sector – but it represents a profound shift for the orthodox medical fraternity.

The message from the PCP to President Obama (and leaders everywhere) is loud and clear: if we hope to reduce cancer rates, we must eliminate cancer-causing chemicals in foods, medicines, personal care products and our work and home environments.

Says the PCP “The panel urges you (Pres Obama) most strongly to use the power of your office to remove the carcinogens and other toxins from our food, water, and air that needlessly increase healthcare costs, cripple our nation’s productivity, and devastate American lives.”

Of course the American Cancer Association and the chemical industry have waded into the PCP report; they have been in deliberate denial about the causes of cancer for decades. For them cancer is in the genes, or just bad luck in the roulette of life, and they keep on spewing out – and defending – the toxic nightmare across the planet.

The PCP report points out that Americans (as well as the rest of us who live in big cities) are daily exposed to around 80 000 agricultural and industrial chemicals (and dozens more new ones each year) yet only a few hundred of them have ever been safety tested.

Many of these chemicals are known or suspected carcinogens or endocrine-disruptors. They are in the foods we eat, the water we drink, the air we breathe; they are in our shampoos and conditioners, our furniture and our cars; they are everywhere.

Many of these known or suspected carcinogens are totally unregulated and where there is enforcement, it is weak. In virtually all cases, safety regulations fail to take multiple exposures and exposure interactions into account. Nor, might I add, do they take into account the “synergistic” effects of all these toxins.

The PCP says we are also poisoning the unborn: Numerous environmental contaminants can cross the placental barrier and, to a disturbing extent, babies are being born “pre-polluted.”

The PCP report is groundbreaking because the panel comes from the heartland of orthodox medicine in the US, not the fringe of homeopaths and natural healers who have been blaming cancer on industrial pollution for over a century.

So, finally, it seems, the orthodox medical community is being dragged (albeit kicking) into the 21st Century and that the war on cancer will now focus on what’s really important: not the pharmaceutical “cures” but the causes. And we don’t have to look far for the culprits.

Having watched my father die a sordid death by cancer some months ago, and having witnessed how the orthodox medical system profited so handsomely from his terror with drugs and deceit, this report offers a glimmer of hope for the future.

Those of us in the alternative and natural health sector should draw comfort from the PCP report- it has placed the spotlight firmly on preventative health and healthy lifestyles, and away from the pharma paradigm that has dominated and harmed the cancer discourse for so long.

You can read the entire PCP report here



OMEGA PURE EVEN PURER

Ever wondered where krill and then fish get their Omega-3s from? Well, it all starts with micro-algae, the original source of these health-giving essential fatty acids.

Absolute Organix Omega Pure is the only Omega-3 supplement containing the long chain Omega-3s, DHA and EPA, derived from micro-algae – and a new enhanced formulation of Omega Pure is now available.

Improvements in the cold extraction process have enabled our partners to not only increase the concentration of Essential Fats but also to reduce the dosage from 3 to 2 capsules. The new formulation delivers 400mg of ultra-pure DHA (87.5%) and EPA.

Omega Pure is an excellent source of DHA for pregnant and breast-feeding mothers because the algae from which the oil is extracted have been grown under pristine conditions in ponds completely free of any ocean contaminants like mercury and dioxins.

The cold-extraction of the oil means that the nutrient quality and bio-availability of the Essential Fats in Omega Pure is of the highest order.

Omega Pure is also a perfect source of DHA/EPA for Vegans/vegetarians.

Available in glass bottles of 60 vegecaps (a month’s supply).



Raw Protein gets Vegan approval

Our Raw Vegan Protein powder has been approved by the Vegan Society of South Africa.  Find out more about a Vegan lifestyle by visiting www.vegansociety.co.za

Meantime, demand for our protein powder has been growing fast and we’ve now introduced a 1kg tub in addition to the original 400g pack.

Made from organic, sprouted brown rice fermented using an all-natural enzyme process, the silky-smoothe powder contains all the essential amino acids in a high-potency 80% protein concentrate.

Soy-free, gluten-free and dairy-free, it’s an easy to digest hypoallergenic protein source for vegetarians/vegans as others with dietary restrictions. It’s also a great protein source for athletes, even those hard-core meat-eaters and whey addicts!

The new 1kg tub of Raw Vegan Protein is excellent value at a recommended retail price of R250 incl – the price per gram is approx 20% less than the 400g tub.

Read more about this product here.



In defence of bread

You may have come across Michael Pollan’s book In Defence of Food, a wry and fascinating critique of the dangers of the ideology of nutritionism where we hapless and relentless seekers of good health (or is it really immortality?) spend our lives sacrificing taste and joy for recommended daily allowances of vitamins and minerals; where we obsess over nutritional labels about additives and adulterants, contaminants, calories and levels of omega-3s, about sweeteners and salt and, yes, that most satanic of forbidden substances: carbohydrates.

Since reading Pollan’s book some months back (he’s also the author of The Ominvore’s Dilemma, a brilliant guide to healthy eating), I’ve started to chill (excuse the string of bad cliches), stop feeding my (nutritional) obsessions and start appreciating food. There’s an argument to be made that the main reason the French have such low levels of heart disease is because they actually enjoy their meals, savouring the pleasures of smell, taste and good company (drinking red wine is a part of this process).

I realised how far I had come the other day when Kalahari.net dropped off my latest purchase: Healthy Bread in 5 Minutes a Day by Jeff Hertzberg and Zoe Francis.

The book presents a whole new universe of artisan breads; simple, wholesome and delicious. Their “master recipe” works perfectly every time and, thanks to a few neat tricks, every loaf I’ve attempted has risen to the occasion, and then some.

So carbs are finally back on the menu at the Cohen residence and it’s been an epiphany. There’s something deeply satisfying about baking bread. Unlike cooking, baking bread is, in my view, an authentic process of creation, of nurturing, a soft and mindful experience that starkly contrasts with the rest of our lives (I am assuming there are no Buddhist monks reading this).

The wonder of the book is that it allows one to frolic freely with bread, but within the “artisan” framework of stone-ground, unrefined flours that actually enhance the taste. So the nutrient richness of the wholegrains is a sort of free pass, effectively masked by the heavenliness of the freshly-baked product.

OK, I can see the queues of people standing before me screaming “fuck off,” you say, “we’re gluten intolerant”. My take on this is that you’re very likely blaming the wrong culprit. It’s not wheat/gluten that your body can’t stand, it’s the crap they put into the industrially-made bread on the supermarket shelves: the yeast accelerators, the bromide (a carcinogen), the additives and the preservatives. No wonder your body freaks out. Try making your own bread.

Tonight’s bread was made with sweet potato, organic rice protein, olive oil and flaxseed. Tomorrow’s loaf is a grain extravaganza: rye, brown bread, wholewheat and quinoa …

If you’ve ever tried to make a “health” bread rich in wholegrains, seeds, nuts etc, I bet your big disappointment was that, invariably, they turned out heavy, brick-like, resulting in silent grimaces and exhausted jaw muscles at the dinner table. Great breads should always be light and airy, and Healthy Bread in 5 Minutes a Day makes this possible no matter how dense your ingredients. I’m tempted to tell you the trick, but in a world where copyrights are stolen every day and intellectual property abused and ignored, I think the honourable thing to do is to point you to their website: http://www.artisanbreadinfive.com/

The other big trick in the book is this: you can make extraordinary nutritious and delicious breads without any kneading. I kid you not.

So bread is now, officially, off my hit-list, and I am feeling — and spreading — the joy.



No junk in FucoThin

The Department of Health (DOH) has been clamping down on weight loss products containing sibutramine, an appetite suppressant that has been linked to increased risk of heart attack or stroke. Good for the DOH. It’s about time they rid the market of these products.

As soon as we read the initial reports, as the exclusive SA distributor of Garden of Life wholefood supplements from the US, which includes the seaweed-based all-natural FucoThin (click here for more info), we immediately arranged for it to be tested for sibutramine so our customers could have independent verification and be able to deal with any inquiries from the public. We were in no way suspicious that a world-class brand such as Garden of Life would adulterate its products, but we believe it is important to be transparent.

Click here to view the lab report by Ampath (a leading independent lab in Jo’burg) which analysed FucoThin for any traces of sibutramine. The result was, unsurprisingly, negative.