NOTE: This product has been rebranded
as Lifematrix Whey Isolate Protein Powder.
Click here for more info

September 10 – If you’ve ever dared read the labels on the dozens of whey protein supplements on the market, you will have stared  in wonder at the amount of “stuff” in those giant tubs with their testosterone-screaming labels. The sweeteners (often aspartame and acesulfane – uggh), the natural and synthetic flavours (why use both?), all sorts of additives like peptides, creatine, glutamine, gums etc, as well as complicated protein combinations combinations (isolate, concentrate, hydrolized) …

It’s not surprising that those  seeking the benefits of  “clean”, high-quality dairy protein turn away somewhat confused, or intimidated and/or disappointed.

It’s a great pity, because pure, unadulterated whey protein is something we can all benefit from – even lacto-vegetarians. And it’s the reason Health Matrix has now introduced Just Pure Protein, an unsweetened, unflavoured and unadulterated whey protein powder targeted at health-conscious consumers – especially women – who want a clean, wholesome protein supplement without any “extras”.

Just Pure Protein contains nothing but whey isolate imported from the USA. Whey isolate, the purest – and most expensive – form available, is easily digestible because it is very low in lactose. Containing virtually no fat or carbs, it is unsurpassed as a source of essential amino acids, the building blocks for healthy muscle, skin, nails and other body tissue. It can also help maintain a healthy immune system by raising the levels of glutathione, the body’s “master” anti-oxidant.

Health Matrix Just Pure Protein mixes quickly with water or milk and is an ideal protein for use in smoothies. It’s available in 400g tubs (20 x 20g servings delivering 18g of high-quality protein per serving – 32% of the Daily Nutrient Value (DRV) for adults).

Whey and weight management

Whey protein can have a positive effect on weight management. Here’s why:

• The body uses up more energy (calories) to digest protein than other foods (the thermic effect); so you burn more calories after a protein meal.
• Whey protein isolate is pure protein with little to no fat or carbohydrates. It is a perfect complement to a low-GI diet plan.
• Recent studies by Dr Donald Layman at the University of Illinois have highlighted the role of the essential amino acid leucine in improving body composition. High quality whey protein is rich in leucine to help preserve lean muscle tissue while promoting fat loss. Whey protein contains more leucine than milk, egg or soy protein.
• Protein helps to stabilize blood sugar levels by slowing the absorption of glucose into the bloodstream. This in turn reduces hunger by lowering insulin levels and making it easier for the body to burn fat.
• Whey protein stimulates release of two appetite-suppressing hormones: cholecystokinin (CCK) and glucagon-like peptide-1 (GLP-1).
• Whey protein won’t make women bulk up.

NOTE: Just Pure Protein does include a small amount of soy lecithin (so little that it does not reflect in the nutritional value tables) that is used to make the protein water-soluble.

Health Matrix is a division of Absolute Organix. Other products in the Health Matrix range:
Purple protein (Hydrolyzed Collagen & Acai)
PH Plus alkalizing bath soak
Magnesium Oil (trans-dermal)