May 15, 2011: Visiting Johannesburg recently, Emanuel Schmock, international business manager for Swiss organic baby food company Holle, was sharing some insights with me about the global organic scene when the conversation turned to cows. Happy cows. Those contented, Swiss-German bovine royalty with long, fluttering eyelashes framing doe eyes that graze lazily on rich Alpine pastures and produce the milk that goes into Holle’s organic formulas.
Schmock mentioned that Holle’s business in China was growing at an exponential rate and that its formulas were finding favour especially among lactose-intolerant infants who could not digest other cow’s milk formulas. Up to 10% of Chinese newborns are believed to lack the lactase enzyme – as do 90% of Asian adults.
Our own experience in South Africa over the last five years distributing Holle formulas is that many so-called lactose intolerant infants actually thrive on Holle. I assumed it was the organic quality and purity of the milk used by Holle that made the difference.
But Schmock had a much more provocative idea that went far beyond the standard organic vs conventional debate.
“It’s the Demeter milk,” he said. “When we introduced it into our formulas, the whole situation changed for us as far as milk allergies was concerned.”
Demeter milk? Schmock explained …